1 / 19

U.S.-China Greener Consumption Forum March 22, 2013

The Journey Towards Sustainable Business. U.S.-China Greener Consumption Forum March 22, 2013. Company Background. “ We Were Thirsty ”. Co-founders Seth and Barry start operations out of Seth ’ s house in Bethesda, MD - February, 1998

blaine-harrington
Download Presentation

U.S.-China Greener Consumption Forum March 22, 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Journey Towards Sustainable Business U.S.-China Greener Consumption Forum March 22, 2013

  2. Company Background “We Were Thirsty” • Co-founders Seth and Barry start operations out of Seth’s house in Bethesda, MD - February, 1998 • First sale was to Whole Foods regional office with five thermoses and empty Snapple bottle • Introduced world’s first organic bottled tea – 1999; Introduced the world’s first Fair Trade Certified™ bottled tea – 2003 • February 2008 – The Coca-Cola Company makes a minority investment (40%) in Honest Tea • March 2011 - The Coca-Cola Company acquired Honest Tea

  3. 15 Years Ago… Support the growth of organic agriculture; promote recycling Help eliminate billions of calories from the American diet Honest Tea Help spread Fair Trade labor standards in the developing world

  4. Why Honest Tea Works As a Brand Honest Company Culture Authentic Ingredients Authentic Taste Authentic Marketing Authentic Relationships Just A Tad Sweet

  5. Taking Mission to Scale

  6. Taking The Great Recycle to Scale

  7. Taking Community Impact to Scale 0 4000 lbs. recycled in year one 0 200,000 lbs. recycled in first two years

  8. Drink Pouch Brigades • Honest Tea created a lower-calorie, less-sweet, organic thirst quencher for kids, but • The material used to make these pouches is a multi-layer laminate, it isn’t recyclable and most end up in a landfill. • Honest Tea and TerraCycle teamed up • to launch the Drink Pouch Brigades

  9. March 2011

  10. Our Journey Toward Fair Trade • 1999 – introduced first organic certified bottled tea • Partnered with I’tchik Herb, a woman-owned company on the Crow Reservation, to supply peppermint

  11. Quenching Mission Before Taste

  12. Quenching Mission and Taste

  13. Organic & Fair Trade Tea Garden – Tamil Nadu, India

  14. A Fair Trade Journey 2003 2009 1/12 Varieties 2011* 19/19 FT Tea Varieties * Tulsi is in the process of being converted to FT

  15. Early Stage Tulsi Agriculture – Organic but not yet FairTrade

  16. Proving Product First • 66% Annual Growth

  17. Closing Thoughts • Sustainability is a journey • Products must be market-driven or market-driving: mission is not enough • Supply chain reliability is critical • Each community has different needs

More Related