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HK DRUGSTORE MARKET REPORT

HK DRUGSTORE MARKET REPORT. MAY, 2014. SUMMARY. Analysis of drugstores / beauty chains 1.1 Overview 1.2 Mannings 1.3 Watsons 1.4 SA SA 1.5 Colourmix 1.6 CR Care 1.7 Bonjour 1.8 Log-on ( City’super ) 1.9 Sweet May 1.10 KC Korea 1.11 759 Kawaiiland

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HK DRUGSTORE MARKET REPORT

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  1. HK DRUGSTORE MARKET REPORT MAY, 2014

  2. SUMMARY Analysis of drugstores / beauty chains 1.1 Overview 1.2 Mannings 1.3 Watsons 1.4 SA SA 1.5 Colourmix 1.6 CR Care 1.7 Bonjour 1.8 Log-on (City’super) 1.9 Sweet May 1.10 KC Korea 1.11 759 Kawaiiland Analysis of hot selling items in each category 2.1 Skincare 2.2 Cleansing 2.3 Masks 2.4 Body Care 2.5 Hand Care 2.6 Lip Care

  3. 1.1 OVERVIEW OF DURGSOTRE/ BEAUTY CHAIN

  4. 1.2 MANNINGS • FACTS & FIGURES • Currently operating 351 stores in Hong Kong, 16 stores in Macau • (including 8 Mannings Plus stores) • Primary target : 21-45 years old female (office ladies to young housewives) • Secondary target: Chinese tourists • Has the highest number of branches in Hong Kong • Multi-award-winning brand and is the No. 1 health and beauty chain in Hong Kong • “No. 1 Most Preferred Brand” for 10 consecutive years {2004-2013} • Won the “Superbrands Hong Kong 2013” • VERDICT • No. 1 health and beauty chain in Hong Kong and has the highest number of branches among the other channels

  5. 1.3 WATSONS • FACTS & FIGURES • Currently operating 207 stores in Hong Kong, 10 stores in Macau • Hong Kong Island: 46 stores • Kowloon: 77 stores • New Territories: 84 stores • No. 1 in “Asia’s Top 1,000 Brands Survey” for 3 years in the “Retail – Pharmacy/ Drugstore” category {2009-2011} • Opened a beauty shop, BEAUTIQ (CONCEPT STORE), which sells cosmetics and skin care products; also provide facial, make-up and nail services in-store • BEAUTIQ is about 1,500 square feet, divided into 7 different areas: Derma Cosmetics, Premium Skincare, Power Lips & Nail, K-Beauty, Cosmetics, Fragrance, Beauty Health • VERDICT • No. 1 Pharmacy Network in Hong Kong, over 50 outlets have in-store pharmacies

  6. 1.4 SA SA • FACTS & FIGURES • Currently operating 106 retail stores in Hong Kong, 7 stores in Macau • Hong Kong Island: 27 stores • Kowloon: 44 stores • New Territories: 35 stores • Established in 1978, Sa Sa has grown from a 40 sq. ft. retail space to become today’s regional beauty enterprise and is now the largest cosmetics retail chain in Asia • Selling over 600 brands including their own-brands and exclusive products • A lot of Sa Sa’s products are parallel imports, they purchase goods from the overseas markets and sell at a cheaper price • VERDICT • A well known beauty chain for Chinese tourists but has a not so good local reputation: Sometimes the products they are selling are expired. Historically well known as parallel importers in the industry.

  7. 1.5 COLOURMIX • FACTS & FIGURES • Currently operating 70 stores in Hong Kong, 5 stores in Macau • Hong Kong Island: 11 stores • Kowloon: 30 stores • New Territories: 29 stores • Established in October 2004 • A member of Veeko Group, manufacture and wholesale ladies’ apparel under the brand name Veeko • Targeted young women and provide a diverse range of branded products, including skin care, perfumery, make-up, personal care and trendy items • Provide exclusive cosmetics brands, mainly from Switzerland, Italy, Japan and Korea (e.g. Swissmiracle, Coreana, The Face Shop, Naruko) • VERDICT • Reputation for parallel import same as SASA. Their primary target are Chinese tourists, not a common place to shop for cosmetics for the locals.

  8. 1.6 CR CARE • FACTS & FIGURES • Currently operating 73 stores in Hong Kong • Hong Kong Island: 13 stores • Kowloon: 25 stores • New Territories: 35 stores • A member of China Resources Enterprise Limited, same group as Pacific Coffee and Vanguard supermarket • Provides mainly health products and services • Specialize in bird’s nest, cordyceps, ginseng, vitamins, supplements, both Chinese and Western Medicine • VERDICT • As demand grows for personal care products, CR Care started to diverse into personal care products like moisturizer, hand cream, body lotion, lip balm, etc.

  9. 1.7 BONJOUR • FACTS & FIGURES • Currently operating 39 stores in Hong Kong, 3 stores in Macau • Hong Kong Island: 10 stores • Kowloon: 22 stores • New Territories: 7 stores • Established in 1991 and offers over 24,000 beauty and healthcare products, covering a broad range of items • A member of Bonjour Holdings Limited, who engaged in the retail and wholesale of beauty and healthcare products and the operation of beauty and health salons • Products are divided into five categories: skincare, make-up, fragrance, healthcare, hair care and personal care & accessories • VERDICT • Most of their branded cosmetics are from parallel import sources or grey market dealers. Gives impression of old and cheap parallel importers. However they are slowly undergoing rebranding as seen in the last photo, more modern formats similar to SASA and colourmix.

  10. 1.8 LOG-ON (CITY’SUPER) • FACTS & FIGURES • Currently operating 10 stores in Hong Kong • Hong Kong Island: 1 store • Kowloon: 5 stores • New Territories: 4 stores • Opened their first store in 1999 • A member of the City’super Group, a mega lifestyle specialty store • Selling products from around the world, from trendy stationery to fashion accessories, personal care items, kitchenware, photography items, gadgets, etc. • VERDICT • With their modern and comfortable shopping environment, Log-on is a popular shopping spot for young and trendy people. A place where the younger generation can find imported gadgets.

  11. 1.9 SWEET MAY • FACTS & FIGURES • Currently operating 5 stores in Hong Kong, 2 stores in Macau • Hong Kong Island: 0 store • Kowloon: 1 store • New Territories: 4 stores • Established in 2011 • A Korean beauty and cosmetics chain store opened by The Shilla Duty Free • Selling Over 30 Korean brand products (e.g. Charmzone, Leejuham, Skin79) • VERDICT • The company is managed directly by native Koreans and providing customers a comfortable, neat and professional place to shop for Korean beauty products. However human traffic is very low.

  12. 1.10 KC KOREA • FACTS & FIGURES • Currently operating 1 flagship store and 4 outlets in Hong Kong • Hong Kong Island: 0 store • Kowloon: 3 stores • New Territories: 2 stores • Established in 2009 • Mainly selling Korean skin care and cosmetics brands (e.g. Sulwahsoo, Laneige, Tony Moly, Etude House, Innisfree, Banila Co., etc) • Provide customers wholesale and retail service of all kinds of high-quality, popular and affordable cosmetics and skincare products • VERDICT • Unlike Sa Sa or Bonjour, products of KC Korea are imported directly from the manufacturers to ensure the genuineness

  13. 1.11 759 KAWAIILAND • FACTS & FIGURES • Currently operating 5 stores in Hong Kong • Hong Kong Island: 2 store • Kowloon: 1 store • New Territories: 2 stores • Opened their first store in December 2013 • A member of CEC International Holdings Limited, same group as 759 Store, who started by selling Japanese snacks at a lower price and serving their customer in Japanese style since 2010 • Mainly sells beauty products from Japan and Korea (e.g. Tony Moly, HolikaHolika, Join) • VERDICT • Goods they are selling are imported directly from the manufacturers and 759 Kawaiiland’s overall non-membership price is relatively cheaper than Sa Sa

  14. NO.1 PRODUCTS IN EACH CATEGORY (IN MANNINGS)

  15. 2.1 SKINCARE (TONER) 1) Hadalabo Whitening Lotion 170ml Standard Price: $135 2) Shiseido HadaSenka Whitening Lotion 200ml Standard Price: $108 Comment: Too many competitors in this category and toner cannot have big sales. People tend to change toner’s brand easily unless it is very unique or with a creative concept

  16. 2.1 SKINCARE (FACE CREAM) 1) Olay Regenerist Micro-Sculpting Super Cream 50g Standard Price: $239.9 Discount Price: $165 2) Neutrogena Hydro Boost Water Gel 50g Standard Price: $129.9 3) L’oreal Paris Hydrafresh Aqua-Cream 50ml Standard Price: $162 Discount Price: $135 Comment: Too many competitors in this category and lotion cannot have big sales. People tend to change lotion’s brand easily unless it is very unique or with a creative concept

  17. 2.2 CLEANSING 1) BiodermaSensibio H2O 500ml Standard Price: $288 2) Shiseido Speedy Perfect Whip 150ml Standard Price: $79 3) Biore Cleansing Oil 150ml Standard Price: $79.9 Discount Price: $69.9 Comment: Steady category and have consistent sales

  18. 2.3 MASKS 1) My Beauty Diary Hyaluronic Acid Moisturizing Mask (10pcs) Standard Price: $80 Discount Price: $60 2) My Beauty Diary Aloe Mask (10pcs) Standard Price: $80 Discount Price: $60 3) Neutrogena Hydro Boost Mask (5pcs) Standard Price: $119.9 Discount Price: $89.9 Comment: Market of this category is quite saturated but turnover is always high due to popular Asian culture of mask packs.

  19. 2.4 BODY CARE (BODY SCRUB) 1) Mannings Lavender Spa Exfoliating Bath Scrub 750ml Standard Price: $39.9 Discount Price: $22.9 2) Mannings Rose Spa Exfoliating Bath Scrub 750ml Standard Price: $39.9 Discount Price: $22.9 Comment: Not a core category within Mannings

  20. 2.5 HAND CARE 1) Vaseline 2in1 Hand Cream + Anti-Bac 85ml Standard Price: $35.5 Discount Price: $29.9 2) Glysomed Hand Cream 50ml Standard Price: $38 Comment: Low involvement products, a lot competitors selling lower tier products

  21. 2.6 LIP CARE 1) Mentholatum Lip Pure Lip Balm 3.8g Standard Price: $42.9 Discount Price: $38.6 2) Mentholatum Maxilip-Q10 3.8g Standard Price: $42.9 Discount Price: $34.3 Comment: Same as hand care category, lip care products are low involvement products, a lot competitors selling lower tier products

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