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Bas van den Beld is an online marketing strategist, trainer and speaker. He is the founder and owner of State of Digital. We got the chance to interview and get his opinion on Online Marketing & other relevant topics.
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Interview with “Bas van den Beld” An Online Marketing Strategist
Opinion of Online Marketing in 2014? Where Are Things Heading? Before marketers were looking at channels first and then people second. Now things have changed, finally they are starting to understand we are dealing with people.
What Kind of Link Building Tactics You Should Follow to Survive in SEO World? It all starts with quality content. Generally link building is growing up as well as in terms of strategies. The content writing part is more about being authentic, genuine and building value of your brand.
Which Are Your Most Favorite Social Media Marketing Tools & Why? To mention a few, Tweetdeck I use mostly for keeping an eye on what is being said around certain topics and IFTTT for getting social data in database to analyse.
Which Are the most common mistakes committed by Online Marketers? Spamming your audience to bits without doinf proper research. Online marketers should start by listening to audience, and not be overconfident and assume you are always right.
What Are Your Suggestions For Those Who Are Just Starting an Online Community? Its always better to start small and find the early adopters that will help you grow and listen to them.
What’s Your Opinion on Outbound Marketing as Compared to Inbound Marketing Tactics? Off course outbound marketing still plays a big role. Outbound marketing can make individuals accustomed to a brand, inbound marketing can make these individuals connect to the brand.
What Strategies Would You Suggest For Website Losing Traffic & Ranking Due to Unnatural Links? If the reconsideration request fails it implies you did things completely wrong so you have to analyze again. Another option for a person with this issue would be to approach ‘real’ experts.
If You Had to Identify The TOP Most Ranking Factors, What Would They be? There are lots of ranking factors, I would declare content, backlinks along with CTR will still be an important ones. Nevertheless focus on all, not just on a few.
How you get the idea to make the State of Digital? You can find a lot of content online, which are written just for the sake of content. But With State of Digital we try to take the different approach. We try to put quality and reader first.
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