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Global Marketing 2009

Global Marketing 2009. India Tech Center, TECMA, CIMT & EMO. Jeff Traver AMT Vice President – Business Development. Peter Eelman AMT Vice President – Exhibitions. 2009 World Market:. Overview of key markets Where to target your efforts Shows and events AMT resources.

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Global Marketing 2009

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  1. Global Marketing 2009 India Tech Center,TECMA, CIMT & EMO Jeff Traver AMT Vice President – Business Development Peter Eelman AMT Vice President – Exhibitions

  2. 2009 World Market: • Overview of key markets • Where to target your efforts • Shows and events • AMT resources AMT 2009 Regional Meetings

  3. 2009 Asia Market Overview: India Trends: • Economy still growing, GDP expected to be 4.0%in 2009 • Government Stimulus • Infrastructure investments to continue, $50 billion • Central bank has reduced interest rates • Reduced excise tax on non-petroleum products AMT 2009 Regional Meetings

  4. 2009 Asia Market Overview: India Targets: • Power and energy • Several new nuclear projects approved • Investment in renewable energy • BHEL to spend $2 billion in new capacity • Infrastructure • $56 billion railway investment projected over four years • Defense • $36 billion to be invested over next five years AMT 2009 Regional Meetings

  5. 2009 Asia Market Overview: AMT India Resources: • Knox Johnstone, AMT McLean, Va. • Arun Mahajan, Chennai Regional Office AMT 2009 Regional Meetings

  6. 2009 Asia Market Overview: China Trends: • Will remain largest machine tool market in the world with projected GDP of 5.6% in 2009 and 9.6% in 2010 • Chinese government commitment to continued economic growth – $586 billion Stimulus Package • “Social Stability” • $88 billion for railways • $30 billion for construction equipment • Infrastructure – reconstruction in disaster areas • Health and environmental AMT 2009 Regional Meetings

  7. 2009 Asia Market Overview: China Targets: • Aerospace • Construction and off road equipment • Power generation • Domestic auto and truck AMT 2009 Regional Meetings

  8. 2009 Asia Market Overview: AMT China Resources: • Knox Johnstone, AMT in McLean, Va. • Shanghai Tech Center • Regional Offices • Xingbin Li in Beijing • Sean Jiang in Shanghai • Bill Chan in Guangzhou AMT 2009 Regional Meetings

  9. AMT Pavilion – Hall 1W45 Exhibitors in AMT/USA Pavilion AMT 2009 Regional Meetings

  10. CIMT ’09 Key Points • New Exhibition Hall • Location/Logistics Challenges • Future Directions AMT 2009 Regional Meetings

  11. 2009 European Market Overview: Russia Trends: • 2009 GDP could be negative, and industrial production was off 11% in last quarter 2008 • Falling oil prices have hurt liquidity; combined with banking problems, imports will decline • The ruble will continue to devalue • The government will try to protect the metallurgical sector and the domestic auto industry AMT 2009 Regional Meetings

  12. 2009 European Market Overview: Russia Targets: • Aerospace: the Russian retooling initiative will slow, but continue • Power generation, mining, and metallurgy sectors will continue to be supported by the government • Domestic automotive: AvtoVAZ, GAZ, KamAZ, UAZ, and their suppliers AMT 2009 Regional Meetings

  13. 2009 European Market Overview: Euro Zone Trends and Targets: • 2009 GDP 0.1% • The EU will be slow throughout 2009 • Czech Republic and Poland will continue to be active in non-automotive; while Slovakia should continue modestly in automotive • Germany will continue investment in Wind Energy AMT 2009 Regional Meetings

  14. AMT Europe Resources: Malcolm Mason, AMT, McLean, Va. Hubert Sawicki, Warsaw, Poland 2009 European Market Overview: AMT 2009 Regional Meetings

  15. October 5-10, 2009 Milan, Italy AMT 2009 Regional Meetings

  16. EMO Milano Key Points • New Exhibition Grounds • AMT Information/Assistance Stand • MTConnect Student Competition Awards AMT 2009 Regional Meetings

  17. 2009 Americas Market Overview: Mexico Trends: • 2009 GDP projected to be 1.5% • Automotive will slow but Mexico will still be an investment target for U.S., European, and Japanese auto, truck, heavy equipment, and durable goods manufacturing • Risk is modified by U.S. NAFTA policy • Aerospace will continue to grow • Job shops will continue to invest in manufacturing technology • Mexico will remain one of the top three largest export market for U.S. manufacturing technology AMT 2009 Regional Meetings

  18. 2009 Americas Market Overview: Mexico Targets: • Aerospace • Construction and off-road equipment • Automotive U.S. Policy – NAFTA? AMT 2009 Regional Meetings

  19. March 10-13, 2009Mexico City, Mexico AMT 2009 Regional Meetings

  20. TECMA 2009 Key Points • AMT/USA Pavilion 11 Exhibiting Companies • Santa Fe Expo Bancomer AMT 2009 Regional Meetings

  21. 2009 Americas Market Overview: Brazil Trends and Targets: • The largest consumer of manufacturing technology in South America • GDP is projected to be 1.0% • The Brazilian auto industry is still growing • An established trend exists of technology driving productivity AMT 2009 Regional Meetings

  22. 2009 Americas Market Overview: Brazil Targets: • Automotive • Aerospace • Durable goods AMT 2009 Regional Meetings

  23. 2009 Americas Market Overview: New Domestics - Transplants: Why Now! • Transplants will exploit the weakness of the “Big Three” • The Japanese transplants will likely recover production volume the fastest • The downturn will drive productivity focus • Take the opportunity to build relationships in difficult times AMT 2009 Regional Meetings

  24. 2009 Americas Market Overview: Americas Resources: • Mario Winterstein, AMT, McLean, Va. • Monterrey Tech Center • Transplant Committee AMT 2009 Regional Meetings

  25. 2009 AMT Marketing Events: • Regional Meetings • Webinars • Customer Service & Support Conference May 7-8, 2009 – Nashville, Tenn. • Forecasting & Global Marketing October 21-22, 2009 – Orlando, Fla. • AMT Annual Meeting October 22-24, 2009 AMT 2009 Regional Meetings

  26. 2009 Trade Shows in USA • Houstex February 24-26, 2009 – Houston, Texas • Westec March 30 – April 2, 2009 – Los Angeles, Calif. • Eastec May 19-21, 2009 – W. Springfield, Mass. • South-Tec October 6-8, 2009 – Charlotte, N.C. • FABTECH November 15-18, 2009 – Chicago, Ill. AMT 2009 Regional Meetings

  27. A Look Back AMT 2009 Regional Meetings

  28. IMTS ‘08 Reviews Successes & Good First Steps: Branding Operations 6-day Cycle IMTS.com Emerging Technology Center Social Networking Conference Revitalization West Building More Analysis & Must Improve: Traffic Flow Marshalling Local Marketing FocusOne Registration/Lead Management Food Service U.S. Visas Rules AMT 2009 Regional Meetings

  29. AMT 2009 Regional Meetings

  30. AMT 2009 Regional Meetings

  31. AMT 2009 Regional Meetings

  32. AMT 2009 Regional Meetings

  33. IMTS ‘08 Final Statistics SalesRegistration 1,291 Exhibitors 92,450 Total (0.5 percent increase from 2006) 1,233,878 Sq. Ft. 1,377 Conference (over five times 2006) AMT 2009 Regional Meetings

  34. September 13-18, 2010 AMT 2009 Regional Meetings

  35. IMTS 2010 Report Space Reservations • 812 Companies • 1,090,460 Sq. Ft. Requested AMT 2009 Regional Meetings

  36. AMT 2009 Regional Meetings

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