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TETRA MoU Association and its Regional Forums

TETRA MoU Association and its Regional Forums. John Cox Chief Executive Officer. TETRA MoU – Brief History. Formed in November 1994

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TETRA MoU Association and its Regional Forums

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  1. TETRA MoU Association and its Regional Forums John Cox Chief Executive Officer

  2. TETRA MoU – Brief History • Formed in November 1994 • Objective: “Grow the TETRA market and its functionality for the mutual benefit of Users, Potential Users, Regulators, Manufacturers, ETSI, Value Added Service Providers, Application Houses, Test Houses and other TETRA investors world-wide”

  3. TETRA MoU – Structure

  4. TETRA MoU - Structure

  5. Membership • 114 members in 30 countries • Manufacturers, application providers, integrators, users, operators • 7 Regional Forums • Australasia • France • Germany • Hungary • Norway • Russia • Southern Africa

  6. How do Forums Work? • Local technology promotion benefits from local presence and set-up • Size of region to be considered, 1 country or few similar countries • TETRA Forum works in cooperation with TETRA MoU Association in the spirit of the Memorandum document • Acknowledged Forum joins the TETRA MoU Association as a member • Forum signs the Memorandum document • Forum membership is open to all who accept the purposes of the Memorandum document

  7. Purpose • Framework set by the Memorandum document • Rules of TETRA MoU Association state the generic objectives • Forum should agree a purpose statement including e.g.: • Promoting TETRA within its area • Facilitating exchange of information • Securing sufficient spectrum • Representing member's interests in regulatory & industry bodies

  8. TETRA MoU Association membership fee set by MoU membership membership membership fee set by MoU Regional TETRA Forum membership fee set by Forum membership fee set by Forum Local Forum member TETRA MoU Member Forum membership • Direct MoU member • Local Forum member • pick either or both & Forum Member

  9. Rules & procedures • Forum should agree rules, model made by MoU • Acceptance of the Memorandum (MoU) document • Acceptance of the Purpose statement of the TETRA MoU • Own detailed purpose statement e.g. in local rules • Management structure, meetings, decision making by consensus • If own budget, some extra things needed

  10. Funding • Decide whether own budget & funds are necessary, experience suggests yes • If own budget, the Forum may need: • Registration of Forum according to local law • Rules for deciding membership fees/other income sources • Rules for making financial commitments • Rules for auditing and approval of P&L and balance • Forum can always apply for financial & other contribution (for example speakers or experts) from TETRA MoU Association for major projects or events

  11. Management structure • Avoid bureaucracy if limited resource commitment • Administrative meeting once a year • open meetings, should have technology and business focus rather than administrative • Own budget brings stricter rules to management • Lean management organisation is practical • Chairman should be elected once a year • can formally represent the forum outbound • Board size & other nominations up to local decision

  12. Activities • Promotional work assumed to take biggest effort as long as the market is evolving • seminars and workshops for face to face contact and two-way communication • own web site is a valuable tool, if resources permit regular updating • publications ad hoc or regularly, mailing list • Local technical work groups may be needed • Representation in spectrum & regulatory bodies sometimes brings tangible results • Report your activities to TETRA MoU (& TETRA News)

  13. Communications • Knowing the local needs, local language and the right people is a valuable asset • Focus on local issues after satisfactory level of general awareness achieved • Continuity, regular events, fresh web page • Contact point for members etc - web forum? • Face to face contact via seminars, workshops • Manpower is likely the limiting factor rather than financing - try to find one or two marketing champions • Acknowledged Forum can use the TETRA logo • Use links to/from www.tetramou.com

  14. Examples, best practices • Websites • www.tetraforum.no (Norwegian) • www.tetra-forum.de/ (German) • www.tetraforum.com.au/ (Australasian) • www.tetraforum.ru/ (Russian) • www.sata.org.za/ (Southern African) • Successful events are run by • German • Norwegian • Russian • Southern African

  15. Thank you

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