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Staff Sexual Misconduct: The Agency and the News Media

Staff Sexual Misconduct: The Agency and the News Media. July 17, 2003. Sources of Conflict:. Competing interests of your organization and the media; “Sensational” aspects of sex-related cases; and Appearance of secrecy or lack of being forthcoming by the agency. YOU ARE NOT IN CONTROL!.

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Staff Sexual Misconduct: The Agency and the News Media

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  1. Staff Sexual Misconduct:The Agency and the News Media July 17, 2003

  2. Sources of Conflict: • Competing interests of your organization and the media; • “Sensational” aspects of sex-related cases; and • Appearance of secrecy or lack of being forthcoming by the agency.

  3. YOU ARE NOT IN CONTROL!

  4. The New Century: • Information age; • Sources of information everywhere • 24/7 news media; • You may be “today’s” news – it is a slow news day; and • Deadlines are NOW.

  5. What affects your relationship with the media? • Location in the US • Quality of media • Your agency’s reputation • Past cases • What the community thinks of you • Responsiveness to the media • Quality of PIO • Openness or perceived openness of the “boss” • Relationship with your staff

  6. Policies and Procedures • Media policy exists; • Staff are trained; • PIO is: • Qualified • In the loop • Responsive • Up-to-date media guide, materials

  7. Establishing or Fixing Your Relationship • The middle of a crisis is NOT the time to build a relationship with the media • Communicating routinely with the media about what’s happening • Build relationships with the reporters who routinely cover you • Other ways?

  8. Sexual Misconduct Allegation • Decide who speaks • Now or later ? • Opportunity to get out your message: • Zero tolerance; • Conduct not tolerated; • Majority of staff are good; • We take this seriously • Tell staff something.

  9. Proactive • The media may/will find out that you have a new initiative? • Staff • Inmates • Motives? • Responses? • Involvement of the community leadership in initiative. • Involve your PIO staff in what you are doing

  10. Conclusions • Media is always there • Understand that you have limited control • Find your circle of influence and work in it • Use opportunities to get your message out

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