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ITALIAN FOOD FOR LIFE BOARD – MIRROR GROUP ROMA, 17 FEBBRAIO 2010

ITALIAN FOOD FOR LIFE BOARD – MIRROR GROUP ROMA, 17 FEBBRAIO 2010. DANIELE ROSSI CHAIRMAN ITALIAN FOOD FOR LIFE. History of ETP Food for Life. First ideas for an agri-food ETP discussed, October 2004, consultation ETP Food for Life launched July 2005 on basis of Vision Paper

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ITALIAN FOOD FOR LIFE BOARD – MIRROR GROUP ROMA, 17 FEBBRAIO 2010

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  1. ITALIAN FOOD FORLIFE BOARD – MIRROR GROUP ROMA, 17 FEBBRAIO 2010 DANIELE ROSSI CHAIRMAN ITALIAN FOOD FOR LIFE

  2. History of ETP Food for Life • First ideas for an agri-food ETP discussed, October 2004, consultation • ETP Food for Life launched July 2005 on basis of Vision Paper • Board, Operational Committee and Working Groups formed with good representation of all stakeholders across Europe, December 2005 • Stakeholders’ Strategic Research Agenda, February 2006 • Recognition by the EU of the ETP’s programme on the basis of: • financial support through a FP6 Specific Support Action (SSA)‏ • the inclusion of SSRA-based priorities in calls 1 and 2 of the FP7 KBBE theme • National, regional and web consultations • Strategic Research Agenda published, September 2007, • Implementation Plan, June 2008. Published, October 2008. Source: “Food for Life” SRA 2007-2020 ROMA, 17 FEBBRAIO 2010

  3. Communication, Training & Technology Transfer Food Food & Quality & Health Manu- facturing Food Safety - Food & Sustainable Consumer Food Production Food Chain Management Core Challenges addressed in the Strategic Research Agenda (SRA) Ensuring that the healthy choice is the easy choice for consumers Delivering a healthier diet Delivering quality food products Assuring safe foods that consumers can trust Achieving sustainable food production Managing the food chain ROMA, 17 FEBBRAIO 2010 Source Food for Life

  4. From the Strategic Research Agenda (SRA) to the Implementation Action Plan (IAP) The SRA outlined three key research thrusts to ensure that European resources are effectively targeted to boost competitiveness of the sector. The aim of the IAP is to turn the proposalsmade in the Strategic Research Agenda intofocused, multi-disciplinary andcollaborative activities. ROMA, 17 FEBBRAIO 2010 Source Food for Life

  5. KT 3 Sustainable & Ethical production KT 1 Food, Health, Well-being and Longevity KT 2 Consumer trust in the food chain CIAA Research/Science group Board of ETP Food for Life MS Mirror Group Coordination Committee incl. Horizontal Activities Research & Innovation Cooperation Outreach National Platforms SME Task Force PPP Task Force ERANets etc. Lead Market Task Force International Activities Task Force CTTT Activities Stakeholders ROMA, 17 FEBBRAIO 2010

  6. Improve health, well-being and longevity Build consumer trust in the food chain Sustainable and ethical production Key Thrusts New products, processes and tools that…..... ROMA, 17 FEBBRAIO 2010 Source Food for Life SRA

  7. Key Thrust 1: Improve health, wellbeing & longevity ROMA, 17 FEBBRAIO 2010 Source Food for Life SRA

  8. IAP - Key Thrust 1: Improving health, wellbeingand longevity Scope : Describe research requirementsin key areas of consumer, nutrition andfood sciences, to improve health, wellbeingand longevity Main Challenges : • optimal development, wellness and ageing, • intestinal health and immune functions, and • weight management and obesity. Key challenge : to deliver a healthierdiet by developing new,high quality food products. Expected RESULT: Add years to Life! ROMA, 17 FEBBRAIO 2010 Source Food for Life SRA

  9. Key Thrust 2: Build consumer trust in the food chain ROMA, 17 FEBBRAIO 2010 Source Food for Life SRA

  10. IAP - Key Thrust 2: Build consumer trust in the food chain Main challenges: • Emergence of new and under-recognisedbiological hazards • Research on low-levelchemical contaminants in the food chain • Immature tools for risk-benefit studies • Consumers tend to be suspicious of new products and processes thus impeding introduction of novel quality, health andsafety driven solutions • Insufficiently-developed interfaces between natural science disciplines and economic and social sciences, • Lack of transparency in prioritising research ROMA, 17 FEBBRAIO 2010 Source Food for Life SRA

  11. IAP - Key Thrust 2: Build consumer trust in the food chain Scope : • To understand consumer food choice behaviour • To stimulate the consumers’ selection of foods in order to arrive at a healthy diet (‘to make the healthy choice the easy choice’) • To create trust and confidence in the food production chain What needs to be done? • Development of innovative measurement tools for data analyses and for predicting emerging hazards. • Drafting international standards and commonly-agreed criteria for analytical methods. • Developement of technologies for the rational (cost-competitive) control of food risks via new solutions for process logistics and packaging • Increase public participation on food safety governance. Expected RESULT: Increased trust in the food and drink Industry ROMA, 17 FEBBRAIO 2010 Source Food for Life SRA

  12. Key Thrust 3: Sustainable & ethical production ROMA, 17 FEBBRAIO 2010 Source Food for Life SRA

  13. IAP - Key Thrust 3: Sustainable & ethical production Main Challenges : • Analysis of sustainability of food products (lack of scienced-based methodology) • Food system efficiency and effectiveness: improvement potentials for technical and managerial solutions in each step of the food chain • Scope : • To identify, promote and provide support for the implementation of sustainable food production systems. • Develop synergetic solutions between environmental protection, social fairness and economic growth. • Serve consumer needs for sustainable and affordable food. Expected RESULT: Reduceduse of resources, increased efficiency and bettergovernance ROMA, 17 FEBBRAIO 2010 Source Food for Life SRA

  14. Next Steps Development of the Implementation Plan: • Stimulation of formation of ERA Nets on • Food, Health, Wellbeing & Longevity, • Sustainable Food Production/Food Chain Management, • Food-you-can-trust (extension of SAFEFoodERA). • Development of a potential Lead Market (food and health) • Stimulating the creation of public-private partnershipsand specific Eureka themes • Identifying “funding opportunities” (COST, European Institute of Technology, European Investment Bank, Venture Capital, etc…) • Improving communication training and technology transfer • Creating afavourable business environment (improvedregulation, standards, IPR, etc.) to gainfull commercial benefits of innovations ROMA, 17 FEBBRAIO 2010 Source Food for Life SRA

  15. The « ETP Food for Life » will • DriveEuropean competitiveness based on the F&D sector sheer size and the transition foreseen to high value added product portfolio (incl. services) • Boost research performance • Prevent research fragmentation • Sustain career-developmentin food R&D in Europe • Promote entrepreneurial activity • Greater involvement ofSMEs • increased R&D expenditure, substantial European funding is essential! • Develop ERA – NET topics, JTI, KTI, Manufuture, FP8 ROMA, 17 FEBBRAIO 2010 Source Food for Life

  16. FOOF FOR LIFE NATIONAL PLATFORMS Islanda Finlandia Norvegia Russia Estonia Svezia Lettonia Danimarca Irlanda UK Svizzera Turchia Libano Israele ROMA, 17 FEBBRAIO 2010

  17. THE STATE OF THE ARTon January 2010 ROMA, 17 FEBBRAIO 2010

  18. CHAIRMANSHIP: FOOD INDUSTRY BARILLA FERRERO GRANAROLO ILLYCAFFE’ INALCA CREMONINI SAPLO PERONI PROGETTO EUROPA TECNOALIMENTI + 8 industrial coordinators BRINGS TOGETHER NATIONAL KEY STAKEHOLDERS OF THE AGRO-FOOD SECTOR CO- CHAIRMANSHIP: RESEARCH • SOCIETY: • FARMERS’ REPRESENTATIVES RETAILERS CONSUMER ORGANISATIONS • + REGULATORY BODIES • POLICYMAKERS • IN THE MIRROR GROUP More than 300 stakeholders involved! ROMA, 17 FEBBRAIO 2010

  19. THE KEY DATES • July 5th 2006: Launch of the national Technology Platform “Italian Food for Life” (Rome). • November 27th 2006:Final presentation of the Vision – Strategic Research Agenda of the national Technology Platform “Italian Food for Life” (Bologna). • April 14th 2007: 1st meeting of the “Food for Life” national Technology Platforms (Rome). • July 20th 2007: 1st meeting of the Board of the Italian Technology Platform (Rome). • September 14th 2007: 2nd meeting of the “Food for Life” national Technology Platforms (Brussels). • February 27th 2008:Final approval of the ITP Implementation Plan by the Board (Rome). • May 8th 2008: Final presentation of the ITP Implementation Plan (Cibus Parma). • December 2009: Industria 2015 Made in Italy call deadline • February 17th 2010: Board / Mirror Group on key - thrusts Source: ITP2008 ROMA, 17 FEBBRAIO 2010

  20. The « ITP Food for Life » will • stimulate research and technological innovation in the agro-food sector at a national level. • strengthen the scientific and technological basis of our food and drink Industry. • encourage the development and international competition, especially to help SMEs. • increase and support private and public investments in research. BRUSSELS, 10 DECEMBER 2009

  21. THANKS FOR YOUR KIND ATTENTION!

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