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WAP In Asia: Fact and Future

29-Oct-00 Slide

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WAP In Asia: Fact and Future

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    1. WAP In Asia: Fact and Future Presented by Scott Goldman - WAP Forum CEO sgoldman@wapforum.org Changes to make: #4 Graphic showing breakdown of where trials and deployments of WAP are currently being held #5 Add Motorola L-Series, remove TimePort #7 Access URL to get #s - add spreadsheet #8 Add more major participants, mention specific industries #10 Show certification logo Changes to make: #4 Graphic showing breakdown of where trials and deployments of WAP are currently being held #5 Add Motorola L-Series, remove TimePort #7 Access URL to get #s - add spreadsheet #8 Add more major participants, mention specific industries #10 Show certification logo

    2. 29-Oct-00 Slide #2 The WAP Standard Is… Open, global and non-proprietary Device and bearer independent A full-fledged Internet citizen Built by consensus

    3. 29-Oct-00 Slide #3 WAP Forum Membership 600+ Members - more than double in ten months Manufacturers of 99% of the world’s handsets Carriers with 300+ million subscribers Infrastructure builders - Internet and wireless Software - billing, customer care, call management Developers - content, applications, portals

    4. 29-Oct-00 Slide #4 Asian Expert Group Addresses Unique Regional Requirements

    5. 29-Oct-00 Slide #5 139 carriers deployed or in final testing (Mobile Lifestreams) Tens of thousands of developers creating apps and content (WAP Forum) 10,000 WAP sites from 95 countries (Cellmania.com) 4.4 million WAP-readable pages (Pinpoint.com) 40 million WAP-enabled handsets in circulation worldwide (International Data Corp.) Global Snapshot

    6. 29-Oct-00 Slide #6 Where WAP is Going… Driving Market Demand Interoperability Internet / WWW Evolution Doing Convergence Feature Innovation Conformance

    7. 29-Oct-00 Slide #7 World class growth, by the highest standards Palm – 5 year growth WAP – 2 year growth Developers Embrace WAP

    8. 29-Oct-00 Slide #8 WAP Content Is EXPLODING!

    9. 29-Oct-00 Slide #9 “WAPplications” By The Thousands - Worldwide Finance - statements, funds transfer, shares trading M-billing - notification, presentation and payment of bills Enterprise access - inventory, sales updates, email access M-care - customer service, payment status Entertainment - games, gambling, interactive multi-player events Messaging - communication and collaboration Travel - scheduling, advisories, reservations Location-smart services - traffic reports, parking information, store discounts, event recommendations M-commerce (shopping, stocks, ticket purchases, schedule reservations, comparison shopping on MySimon.com or Dealpoint.com) Entertainment (Search for local concerts on MP3.com, eat well using the Zagat guide, play interactive games with people on the other side of the world, gamble, download music from MP3.com - maybe even direct to the phone when phones combine MP3 players - and then have it billed directly to the phone or your credit card) Finance (bank online, bill paying, the handset as an m-teller) Travel Services (re/scheduling on Trip.com, check and get reservations on Expedia, flight info push, weather push) M-care (customer service, checking payment status, other backroom operations) M-billing (Cashless car wash and cashless Cokes - turning the handset into an e-wallet. Notification, presentation and payment of bills) Location-smart services (Park in Paris w/real-time garage spot availability - and reserve a spot! Real-location traffic reports, parking information, store discounts, event recommendations) Enterprise access applications (inventory checking, shipment/sales updates, email access) M-commerce (shopping, stocks, ticket purchases, schedule reservations, comparison shopping on MySimon.com or Dealpoint.com) Entertainment (Search for local concerts on MP3.com, eat well using the Zagat guide, play interactive games with people on the other side of the world, gamble, download music from MP3.com - maybe even direct to the phone when phones combine MP3 players - and then have it billed directly to the phone or your credit card) Finance (bank online, bill paying, the handset as an m-teller) Travel Services (re/scheduling on Trip.com, check and get reservations on Expedia, flight info push, weather push) M-care (customer service, checking payment status, other backroom operations) M-billing (Cashless car wash and cashless Cokes - turning the handset into an e-wallet. Notification, presentation and payment of bills) Location-smart services (Park in Paris w/real-time garage spot availability - and reserve a spot! Real-location traffic reports, parking information, store discounts, event recommendations) Enterprise access applications (inventory checking, shipment/sales updates, email access)

    10. 29-Oct-00 Slide #10 A Secure Foundation For Wireless Commerce Transactions demanding security already happening over WAP Banking (Citicorp, Deutsche, Allied Irish Bank, Schwab) Finance (Abbey National and Halifax Bank mortgages online) M-Commerce (Amazon.com, MySimon) These, and many others, base their future mobile commerce plans on WAP End-to-end encryption and support for PKI provide highest levels of security

    11. 29-Oct-00 Slide #11 Over 50 Million WAP Devices Shipped Worldwide: Alcatel One Touch View Ericsson MC218 Ericsson R 320 Motorola L Series Nokia 7110 Panasonic GD 90 Phillips - Xenium 939 Siemens S 35i’s Sony CMD-Z5 Many more - including new WAP/Bluetooth/GPRS handsets coming

    12. 29-Oct-00 Slide #12 Interoperability Assures A Better User Experience Interoperability starts with: Clear specifications Developer guidance and education A reference pool of products Covers all components Objective and confidential certification process already in place (March 2000) Logo use reflects certification

    13. 29-Oct-00 Slide #13 Capitalizing on Network and Handset Evolution Next generation of WAP will include: XHTML TCP Color graphics Animation Large file downloading Location-smart services Streaming media Data synchronization with desktop PIM WAP builds specs ahead of: Network evolution (3G, GRPS, CDMA packet) Handset evolution (memory, screen size, chip power)WAP builds specs ahead of: Network evolution (3G, GRPS, CDMA packet) Handset evolution (memory, screen size, chip power)

    14. 29-Oct-00 Slide #14 WAP Is Essential In a 3G World WML browsers are prerequisite, and optimized, for wireless’: Unique ergonomics Small screens Provision of location information Telephony integration Transactional nature, not browsing Pushed info

    15. 29-Oct-00 Slide #15 WAP Maximizes 3G Spectrum isn’t free - now or ever US$36 billion (UK) and US$46 billion (Germany) for licenses Must optimize; WAP does so superbly Cost to move data in 3G may reduce some from 2G Data rates can vary from 20-384 kbps depending on demand and system configuration 384 kb can be used for many phone calls, users will pay to use all that bandwidth 2G/3G Interoperability boosts coverage, capacity 3G Provides bandwidth, not content This industry LOVES bandwidth - we’ll take all we can get. Important thing to remember is that without an application layer, it’s a pipe No standard, no market expansion Spectrum is NOT cheap (ask the carriers who just paid over $30 Billion to buy spectrum in the UK while still building out second generation systems. Spectrum must be managed, even in a 3G world - Imagine owning a piece of land that you purchased for $30 Billion. You can put one house on it and have a lot of useless acreage, or you can put up as many high-rises as you can fit, and take money from those tenants every month. Which do you want to do? WAP manages spectrum superbly. It is built from the ground up as an efficient, lean specification that takes advantage of bandwidth without bandwidth taking advantage of it Bandwidth drives innovation - but standards drive development 3GPP - the Third Generation (wireless) Partnering Project is working with WAP, knowing that WAP technology is vital to 3G’s future3G Provides bandwidth, not content This industry LOVES bandwidth - we’ll take all we can get. Important thing to remember is that without an application layer, it’s a pipe No standard, no market expansion Spectrum is NOT cheap (ask the carriers who just paid over $30 Billion to buy spectrum in the UK while still building out second generation systems. Spectrum must be managed, even in a 3G world - Imagine owning a piece of land that you purchased for $30 Billion. You can put one house on it and have a lot of useless acreage, or you can put up as many high-rises as you can fit, and take money from those tenants every month. Which do you want to do? WAP manages spectrum superbly. It is built from the ground up as an efficient, lean specification that takes advantage of bandwidth without bandwidth taking advantage of it Bandwidth drives innovation - but standards drive development 3GPP - the Third Generation (wireless) Partnering Project is working with WAP, knowing that WAP technology is vital to 3G’s future

    16. 29-Oct-00 Slide #16 WAP In Operation In Asia…

    17. 29-Oct-00 Slide #17 Unique Asian “WAPplications” World’s first WAP-based online educational course 16 hour, 1-month e-business course Insead - Singapore-based business school Phones loaned to students - flexibility and mobility are the key Kungfu Boy Intel and H-P invested US$1 million into this and four other developers More than 15,000 players Started free, but popularity prompted US$2/month charge OTAir Buy a ticket via WAP phone - get a bar code on your phone that is scanned at a theater kiosk and ticket printed on the spot

    18. 29-Oct-00 Slide #18 WAP In Hong Kong Pacific Century CyberWorks and Chase Visa Card: “Chase e-phone” for mobile/Internet shopping - expecting 100,000 users (1 of every 7 Chase Visa card holders) Sunday: Medical information and inquiry service Smartone: Partnering with Charles Schwab, Universal Music and others for value-added services for almost 1,000,000 subscribers WAPHead! First-ever portal for Internet and mobile devices in Chinese and English

    19. 29-Oct-00 Slide #19 Success Factors for WAP In Asia PC penetration is low - 7 times more mobiles than PCs Productivity, commerce and gaming are key WAP apps High levels of competition to drive down pricing Growing number of compelling applications

    20. 29-Oct-00 Slide #20 Asian Companies Honored

    21. 29-Oct-00 Slide #21 In Summary, WAP In Asia… Is commercial today, built for tomorrow Has a huge, growing base of developers, content, phones and carriers Helps operators get the most from 3G Is secure for mobile commerce Is based on tomorrow’s Internet - XML Rapidly developing advanced features

    22. Thank you!

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