TRENDS IN WORLDWIDE FUNDRAISING

2. TRENDS IN WORLDWIDE FUNDRAISING John Baguley CEO International Fundraising Consultancy www.ifc.tc

3. International Fundraising Consultancy A friendly professional team of fundraising consultants

4. Our Clients World Health Organisation Royal Free Hospital Cancer Research St Mungo’s Alton College Asylum Aid Midland Heart Brecon Beacons The Crescent Carers Gloucester Etc

5. National & International Offices: • London • Ottawa • Milan • Amsterdam • Geneva • Kyiv

6. Singapore and Hong Kong are investing in Third Sector organisations

7. Trends in fundraising worldwide

8. Trust in Allah but tether your camel…

10. Many people have become very rich.

11. Twitter @BillGates With billions ‘it’s the same hamburger’ http://givingpledge.org

12. Major Donor Fundraising • Research • Cultivate • Ask • Thank • Ask again Take the time for personal contact…

13. Research is far more important than we realise.

14. Major Donor Fundraising is for everyone in your organisation

15. Your Case For Support

16. “Be distinct or extinct”

17. If no one has heard of you no one is going to give to you…

18. Stewardship

19. Age Cohorts

20. SENIORS 1901-24 • The ‘greatest’ generation - leaders • Give from duty. • No waste or expensive literature. • No phone calls. • Takes advice from respected friends. • Expects polite thanks.

22. SILENTS 1925-45 • Worker ants… • Now retired. • Wealth in property. • Join with others to give. • Similar to seniors in attitude to fundraising. • Not leaders…

24. BOOMERS 1946-64 • Economic power - numerous • Now very wealthy – generous • Enterprising - individualistic • Inquisitive about charity • Intrusive in charity • Fickle • Direct mail – leaflets – door-to-door – telephone (not mobile)

26. GENERATION X 1965-1984 • No experience of poverty. • Have material possessions. • Comfortable with technology. • Expect good design. • Won’t read heavy text. • Need convincing of problem.

28. GENERATION Y 1985 - 2005 • Gen C = Community. • 100 mobile txts a day • Hive mind. • Facebook YouTube etc. • Gap year third world experience. • Comfortable with debt. • Give on line / face-to-face in street / QR codes • Celebrity – created not earned.

30. “There is no average donor – age determines the best media for fundraising.”

31. Missionlessevangelists www.AVAAZ.org www.38Degrees.org

32. AVAAZ BY THE NUMBERS • 10,024,940 members worldwide • 27,456,071 actions taken since January ’07 • 193 countries with Avaaz members

33. Recognize Palestine -- New Path to Peace • A video offering the real story behind the Middle East conflict and a chance to take action for peace and Palestinian independence. Take action now • Bolivia: Stop the Amazon Highway • Bolivia's government is in turmoil over a mega-highway that would slice through the Amazon, fueling destruction of the rainforest. Following brutal repression of indigenous protesters, the President has been forced to halt construction and reexamine his position. Let's stand with the brave indigenous communities to stop the crackdown and protect the Amazon -- sign the petition and forward to everyone. Take action now • Canada Causes Cancer • In two days, Quebec could give a $58 million loan guarantee to an asbestos mine -- allowing it to continue pumping out poison for export around the world. We can force Premier Charest to back off the loan guarantee and close the asbestos mine for good. Take action now

34. Heitor Andrade de Souza, Brazil vencemos! a anatelaprovou a internet de qualidadeparatodos! • one minute ago Sylvie Rabie, France russie: arrêtez les hôpitaux de l'horreur en syrie • one minute ago mateo, Spain españa: ¡pongan fin a nuestros "guantánamos"! • one minute ago Stephanie Reid, Canada save tibetan lives • one minute ago GertFranzén, Sweden save tibetan lives • one minute ago Mohamed, Jordan الإعتراف بفلسطين – طريق جديد نحو السلام

35. TWITTER FACEBOOK EMAIL APPEALS

36. Total income: 2006-7 1,110,000 USD 2007-8 3,200,000 USD 2008-8 2,000,000 USD 6mths 2009-10 4,250,000 USD

37. 38 Degrees 38 Degrees brings you together with other people to take action on the issues that matter to you and bring about real change. 3,847,412 actions taken. Join in

38. Save Our Countryside • 117,376signatures so far • Take Action • Save our NHS • 490,944signatures so far • Take Action • Rethink the Badger Cull • 36,507signatures so far • Take Action

39. 6 Staff & vols in East London A usual month costs about £30,000, and looks something like this: £10,000 - campaign tactics e.g. online advertising of campaigns, stunts, newspaper ads, printing a petition, posting letters to MPs, etc £5,000 - Web site running costs e.g. powerful servers that can cope with tens of thousands of people all logging on at once to email their MP, design work to make everything as easy to use as possible £10,000 - staff salaries and volunteer expenses for campaigning - researching issues, communicating with members, plotting strategies, making alliances, writing emails and web pages, organising tactics, etc £5,000 - overheads such as rent, electricity, computers, paperclips and staff time on things other than campaigning like consulting members, fundraising, governance, book keeping.

40. Phone us: 020 7970 6023 Send us a letter: 38 Degrees, Room 126, 40 Bowling Green Lane, London, EC1R 0NE Email us: emailtheteam@38degrees.org.uk Facebook: get in touch at www.facebook.com/peoplepowerchange Twitter: Tweet us. We're at @38_degrees Media: If you have a media enquiry please call 0208 133 2260

41. “The future is with us, it is just not evenly distributed” William Gibson

43. QR Code / Mobile Bar Code

44. www.mobile-barcodes.com Software already embedded in the phone with the Nokia and Android models.

45. USA - Japan – Spain – Italy - UK

47. TESCO’s game changer

48. Cyber-bullying advice on your mobile phone

49. City Harvest New York

50. “QR Codes deliver higher donations faster than SMS”