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The tools of research communication

Fiona Shearer PhD, Massey University. The tools of research communication. Degarrod (2008) Geographies of the imagination http://nakashimadegarrod.com/. Workshop outline. Introductions Powerful symbols and language Creating messages and staying on message

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The tools of research communication

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  1. Fiona Shearer PhD, Massey University The tools of research communication Degarrod (2008) Geographies of the imagination http://nakashimadegarrod.com/

  2. Workshop outline • Introductions • Powerful symbols and language • Creating messages and staying on message • Methods: Visual, performative, written, audio, online • Publicity • Dialogue • Communication Evaluation

  3. “When you're drowning you don't think, I would be incredibly pleased if someone would notice I'm drowning and come and rescue me. You just scream.” ― John Lennon

  4. Powerful symbols and language • Contested nature of language, symbols, ideas • Any words/terms/ideas/symbols in your research that might be – • appealing for your audience(s) • antagonistic to your audience(s) • mean something different to your audience(s) • meaningless to your audience(s)

  5. Powerful symbols and language Maths? Mark Blyth, Professor of Political Science, Brown University, U.S. • What are your responses to Mark Blyth? • Do you agree with his comments on communicating research? • What is it that he wants to achieve in communicating his research? http://blogs.lse.ac.uk/impactofsocialsciences/2013/08/01/impact-interviews-mark-blyth/

  6. Always making friends? • Are there common messages and arguments you want to dispute? • Are there common messages that you want to agree with/add more to?

  7. Creating key messages • Who are your audiences? • What are the key messages for each of these audiences? (One or two sentences/images for each)? • Ideas - how will you communicate this – what methods/channels will you use?

  8. My key messages to participants • “I will carry this research out ethically” • “I need you to tell me what your needs are” • “There may be times we disagree, but I want to work this through”

  9. Staying on message “When we stay on message, we communicate exactly what we want our audience to know. We create harmony between our words, visuals and actions and we deliver a clear, powerful and irresistible call to action” Celia Arlario, UC Santa Barbara Acknowledge the question/perspective Build a bridge from their question/perspective to your message Communicate your message (Adapted from Arlario, 2014)

  10. Methods: Exhibitions, performance, visual and oral media • Film - Sturgis 2.0 (Gieseler, 2012) • Rap symposium (Mandell & Liebler, 2012)

  11. Methods: Briefs, reports, booklets Policy brief – suggestions for outline - Introduction, evidence and analysis, policy implications and recommendations, research parameters, project identity From Voices Tilley et al. (2007)

  12. Methods: Online **** Blogs ***** Twitter/websites/links Podcasting *****Open Access

  13. www.eSocSci.com What do I want to achieve? Who is my audience? What are my key messages? Submit a research report, resource, contribute to a forum…

  14. Research communication plan

  15. Publicity • Presence online – research profiles, academia edu, etc. • Up-to-date contacts and networks list • Practicing talking about research

  16. Always remembering resources…

  17. Dialogue • So what happens when communication starts working? • What do we do with responses and feedback? • Keeping a log • Re-assessing goals, objectives, next step of research…

  18. Communication evaluation • How will I know if I have done what I have set out to do? • Refer to your objectives • Do informal formative and summative evaluation • Keep a diary/powerpoint/pressie/drawings to see how your communication has changed/progressed and review these regularly

  19. What next? What has been most helpful in this workshop? What do you want to action first?

  20. Workshop summary • Symbols and language – created messages for particular audiences • Discussed useful methods - Visual, performance, written, audio, online • Put our thoughts into practice – online contribution/communication plan • Publicity • Dialogue • Communication evaluation

  21. More information and feedback Contact Fiona for more discussion on Communicating Research or to offer feedback about this workshop – Fiona Shearer f.shearer@massey.ac.nz 04 801 5799 ext. 62454 Angelique Praat (Senior Advisor) eSocSci a.praat@massey.ac.nz 04 801 5799 ext. 62177

  22. References Arlario, C. (2014) Stay on message. Retrieved from http://beautifultrouble.org/principle/stay-on-message/ Degarrod, L.N. (2012). Geographies of the imagination: Engaging Audiences and participants in collaborative interdisciplinary gallery installations. In P. Vannini (Ed.), Popularizing research (pp. 74-82). New York: Peter Lang. Gieseler, C. (2012). Sturgis 2.0: Crafting a filmic-web dialogue. In P. Vannini (Ed.), Popularizing research (pp. 25-32). New York: Peter Lang. Mandell, H. & Liebler, C.M. (2012). Music of the streets: Bringing local rappers to the ivory tower. In P. Vannini (Ed.), Popularizing research (pp. 89-94). New York: Peter Lang. Mewburn, I. & Thomson, P. (2013). Why do academics blog? An analysis of audiences, purposes and challenges. Studies in Higher Education, 38(8). 1105-1119. Tilley, E., Sligo, F., Shearer, F., Comrie, M., Murray, N., Franklin, J., Vaccarino, F., & Watson, B. (2007). Voices: First-hand experiences of adult literacy learning and employment in Wanganui. Department of Communication and Journalism, Massey University, New Zealand.

  23. Additional resources esocsci.org.nz http://www.communityresearch.org.nz/ Open Access http://creativecommons.org.nz/ Blogging - http://irevolution.net/2012/05/09/advice-to-future-phds/ http://www.everydaysociologyblog.com/ http://blogs.lse.ac.uk/impactofsocialsciences/2013/02/18/going-solo-or-joining-someone-elses-show/ http://patthomson.wordpress.com/blogging-paper-in-progress/ Podcasting - http://blogs.lse.ac.uk/impactofsocialsciences/2013/02/15/simple-guide-to-academic-podcasting/ Communication planning and media relations – Johnston, J., (2013). Media relations and strategies. Crows Nest, NSW: Allen & Unwin. Mersham, G., Theumissen, P., Peart, J. (2009). Public relations and communication management : an Aotearoa/New Zealand perspective. Auckland, N.Z: Pearson. Ryan, M.D. (2012). Tips for generating a media release and media coverage: How the media ate up my research on Aussie horror movies. In P. Vannini (Ed.). Popularizing research. New York: Peter Lang.

  24. More resources cont’d European Commission. (2010). Communicating research for evidence-based policy-making: A practical guide for researchers in socio-economic sciences and humanities. Retrieved from http://ec.europa.eu/research/social-sciences/pdf/guide-communicating-research_en.pdf

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