Pros and Cons of a Coffee Franchise

1. Have you always dreamed of owning your own coffee house? Well, there are many benefits of owning a coffee shop like becoming your own boss and make money with great profits. Coffee business is one of the leading high- growth and high-profit sectors in India. However starting a new business can be very daunting especially when you have little or no experience in the industry. So, you should buy coffee franchise to start your own coffee house. If you are planning to buy coffee franchise then, there are many things that you must know about. Here is a guide which will help you to know whether you should buy coffee franchise or not on the basis of its pros and cons.

2. Pros of a Coffee Franchise Brand Awareness Coffee franchises offer owners the solidity of a trusted brand. This helps you to gain the trust of the customers as you are associating with a known or popular brand. So, the customers will know that you will provide them the quality products. Associating with a popular brand will automatically gear up your business at the initial stage. You are not supposed to spend time and money on designing the logo and brand promotion. Coffee franchise helps you to garner the trust of the consumers who know you will provide them quality product as you are associating with the brand they know. Coffee franchise offers you immediate visibility which is generally difficult with a new business. This gives you the pool of customers to draw on. So, associating with a recognized brand helps you to grow your business faster.

3. Training and Support When you start a new business you require help and support and a coffee franchiser provides you best training and support to make you a part of success. They provide proper training to the franchisees and their staffs. They will train you on how to use the coffee machine or also what type of equipment would you must have in your coffee house. Franchiser will give proper training to the staffs and will train them for making the delicious coffee beverages. The franchiser also provides support in choosing the right location for your coffee house in your city. From choosing the best location to arrangements of raw materials and marketing and promotion, the team will provide their support to launch your coffee house and running it successfully.

4. Marketing and Advertising Campaigns When you start a new business then, marketing is very important. Even if you are associating with a brand then also marketing and advertising is important for the growth of your business. And this is one of the most significant benefits of investing in coffee franchise which means you have already marketing and advertising plans that are already in national and international places. So, this is one of the most significant benefits why you should invest in coffee franchise. Cons of a Coffee Franchise Must Follow Business Plan The downside of a coffee franchise can have to follow the business plan set out by the franchiser. You don't have the liberty to follow you own rules like you cannot offer discount unless you get an order to do so from the head office or the franchiser ask you to offer.

5. The franchiser may want you to follow all the plans in precise manner like using the corporate logo, the staffs must follow the dress-code, picking a location that the head office agrees and décor the office would be picked by the franchiser. So, this can be cons of a coffee franchise in India which only few people are able to follow. Capital Intensive Investment Opening best coffee shops in Indiaor buying a coffee franchise can be expensive investment. You will require lots of capital to invest in coffee franchise business. First of all you will require to invest in leasing a place to open your shop and then buying the franchise. After this you

6. will require to purchase the equipment, coffee machine, furniture, decorative items, sinks, cups, and also obtaining government license for starting food related business. The franchise may or may not include these components in their fees. Some also offer you discount on these components as they purchase these items in bulk which reduces the cost of such components.