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The Potential of Market Research

The Potential of Market Research. Shawn DuBravac, CFA Chief Economist & Director of Research @twoopinions. CEA Market Research. Research Library. Economic Analysis. Consumer Research. Sales Data & Forecasts. 30 studies per year 300+ study archive. Sell-in data program 5-year forecasts.

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The Potential of Market Research

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  1. The Potential of Market Research Shawn DuBravac, CFA Chief Economist & Director of Research @twoopinions

  2. CEA Market Research Research Library Economic Analysis Consumer Research Sales Data & Forecasts 30 studies per year 300+ study archive Sell-in data program 5-year forecasts Econometric modeling Quarterly webcasts Facts and figures 24/7 service

  3. The Potential of Market Research

  4. Calculating Worldwide Growth

  5. YoY Growth +13% +10% +7% -9% Global Retail CE Sales (US$ Billions) *Forecast

  6. Regional Revenue Growth in 2011 World 10% 15% North America Western Europe 23% Eastern Europe CE Revenue Growth Expected in All Regions. Global Growth Driven by Western Europe, China and North America 5% Middle East 4% South America 10% Japan 8% China 15% Asia 12% Africa 7%

  7. Global CE Retail Revenue Share by Region Total CE $793 $848 $771 $873 $964

  8. The Evolving Global CE Mix

  9. Emerging Economies Growing LCD Unit Sales Millions of Units

  10. For TVs, the World is Increasingly Flat Retail Unit Share % Source: CEA, GfK

  11. Questions? Shawn DuBravac, CFA Chief Economist & Director of Research shawnd@CE.org 202.556.3434 @twoopinions

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