1 / 9

EU’s strategies for local content development in the convergence world - also Finland’s experience

EU’s strategies for local content development in the convergence world - also Finland’s experience. Arne Wessberg. The Political Perspective. What do we want our media systems to do and to be on European level and on national level? What are the objectives?

bruce-patel
Download Presentation

EU’s strategies for local content development in the convergence world - also Finland’s experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EU’s strategies for local content development in the convergence world- also Finland’s experience Arne Wessberg

  2. The Political Perspective • What do we wantour media systems to do and to be on European level and on national level? • What are the objectives? • What are the instruments to achieve the objectives?

  3. The Big Issues • Our modern media age began with radio broadcasting almost hundred years ago - the big issues still remain when we are moving into a convergence world

  4. The approaches • Two approaches to develop broadcasting media ecology and content production have been thereduring the modern media age: • to foster privatelyowned and commercially funded media • to secure intended development through societal intervention like creating and developing the publish broadcasting systems we have in Europe

  5. Until 1980’s • The European radio and television systems were dominated by public broadcasters until 1980’s. • In Europe the public broadcasting system becamethe main toolto promote local content production.

  6. Since 1980’s • the expansion of broadcasting has been dominated by commercially funded operators • a dual system with commercially funded and public broadcasters developed in Europe.

  7. The Economic Value • The economic value of television business in Europe isalmost 75 bio Euros • 26 bio Eurosis funded with advertising income • 18 to 19bio Eurosthrough license fees paid by those having television sets to public broadcasters

  8. Content Production in EU • Broadcasting and media content production are national issues even in European Union. • But European Union tries to foster European identity with initiatives like the Television Directive, Television Without Frontiers -programs; these programs aim to foster transnational programs production.

  9. The Story of Digitalization • The transition to digital terrestrial broadcasting opens up possibilities both for commercially funded channels and public broadcasts trough more efficient use of spectrum • Finland has shut down the analogue terrestrial television network."

More Related