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Web Analytics and Reporting

Web Analytics and Reporting. Michal Neuwirth ( michalne@kentico.com ) Product Manager – Kentico Software. Reporting. Reporting is a module for displaying data as charts, tables or values There is a set of pre-defined reports You can create your own You can modify existing one.

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Web Analytics and Reporting

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  1. Web Analytics and Reporting Michal Neuwirth (michalne@kentico.com) Product Manager – Kentico Software

  2. Reporting • Reporting is a module for displaying data as charts, tables or values • There is a set of pre-defined reports • You can create your own • You can modify existing one

  3. E-commerce Reports • Number of orders per given period • Sales per given period • Inventory report • Top customers by sales

  4. Reporting module ….. DEMO

  5. Web Analytics • Allow users to track and analyze web site visits, page views, file downloads and other metrics of the web site • Allow to display statistics via Reporting for a specific date-time interval

  6. Web Analytics - Background • Web Analyticsrun as the background process which collects all necessary information • Collected information are stored locally in log files and scheduled task imports them into database • Web Analytics log “events” separately for each web site

  7. Customization • Custom statistics • Custom reports

  8. Available reports I. • Page views • Shows number of displayed pages and the most often requested pages. • Multi-lingual pages are tracked as one page • Page views - multilingual • Like Page views, but each cultural version of the page is tracked separately • Invalid pages • Shows requested web pages which were not found on the website • Referrals • Reports referrals websites (websites the visitors come to your website from) • Visits • Shows the number of visits of your website. • Includes new and returning visitors

  9. Available reports II. • Aggregated views • Tracks access to pages via links in RSS or Atom feeds • Aggregated views - multilingual • Like Aggregated views, but each cultural version of the page is tracked separately • Browser types • Shows what types of browsers your website visitors use • Countries • Shows the countries the visitors come from. The countries are recognized by IP • File downloads • Summarizes the number of files downloaded by the website visitors. • Tracks only files managed by the CMS • File downloads - multilingual • Like file downloads, but each cultural version of a file is tracked separately

  10. Campaigns tracking • Based on campaign parameters in the URL like • http://www.mywebsite.com/?campaign=banner1

  11. Conversion tracking • Supported conversions • User registration • Newsletter subscription • Product purchase

  12. Web Analytics DEMO

  13. Web Analytics – Settings • Web Analytics are off by default!

  14. Coming in 6.0

  15. Reporting • New chart controls - MS Charts • New look & feel • Interactive reports • New webparts/widgets

  16. DEMO

  17. Web Analytics • New “Google” like look and feel • Integration with KEMS • A/B tests • MVTs • Newsletter tracking (open e-mails, links clicking, bounced e-mails) • Internal/external search keywords • Landing pages • ….. • Conversions and campaigns management • New conversions – BizForms, Polls, Custom URLs, Page Visiting • More details about conversions like Which visitors “converted” etc.

  18. Why to use Web Analytics? • WA is out-of-the box solution part of Kentico CMS • Security policy of several companies doesn’t allow external services like Google Analytics • External services don’t work well in Intranets due some specific conditions • WA monitor downloads/RSS feeds • WA recognize multi-cultural documents • Easy to customize them • Fully integrated with KEMS

  19. Summary • Reporting module shows you any information as charts/tables/values • Web Analytics track website activities • Web Analytics are getting more important/interesting with version 6.0

  20. Q&A

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