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Social media: Is it worth it?

Social media: Is it worth it?. PANELISTS: Audra Hoy / @audra_hoy / BrownBoots Interactive Beth Myers Landbo / @BethMyersLandbo / FCEDC Marcus Sanford / @mesgdesign / BCI Burke Co. July 21, 2010. There is no turning back. 22% of all time spent online is spent on social networking sites.

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Social media: Is it worth it?

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  1. Social media:Is it worth it? PANELISTS: Audra Hoy / @audra_hoy / BrownBoots InteractiveBeth Myers Landbo / @BethMyersLandbo / FCEDCMarcus Sanford / @mesgdesign / BCI Burke Co. July 21, 2010 "Social Media: Is It Worth It?"

  2. There is no turning back. • 22% of all time spent online is spent on social networking sites. • 75% of households use social media. • Time using social media has doubled in the last year. • Twitter has grown 1,250% in the last two years. • 55% have at least one or more social networking profiles. "Social Media: Is It Worth It?"

  3. What is social media? It is a conversation. It cannot be ignored. It is happening with or without you. Engage. It is not free. It is a tactic, not a strategy. "Social Media: Is It Worth It?"

  4. Does the glass slipper fit? Not every girl is Cinderella…and not every social media avenue is right for you. • What is your goal? • What channels will help you reach that goal? • Why does that channel help you reach your goal? • How will you accomplish your goal with that channel? "Social Media: Is It Worth It?"

  5. Social media planning • Find your target audience • What is the purpose • Find your voice. Be authentic. • Work out the logistics • Work the plan "Social Media: Is It Worth It?"

  6. Determining your goals • Awareness • Promotion • Network / Connect • Increase customer base • Build brand loyalty • Be a resource • Find potential prospects "Social Media: Is It Worth It?"

  7. Step away from the keyboard if… • You cannot maintain. • You don’t know what you want to say. • You cannot commit to a long-term strategy. • You cannot, or will not, give those representing you on social media the ability to post or respond. • You only plan to use “corporate marketing speak.” • You still think that social media is free. • You can’t have a little fun! "Social Media: Is It Worth It?"

  8. What your boss wants to hear… • Are your competitors out there? What are they saying? • Are our peers/partners out there? What are they saying? • Most importantly, are your customers out there? What are they saying? What are they saying ABOUT YOUR BRAND? "Social Media: Is It Worth It?"

  9. L. I. S. T. E. N. The single most important reason to be involved in social media…listeningto your customers. Listen to: • What they are saying about you (the good, the bad and the ugly) • What they are interested in, talking about and searching for • Perceptions of your industry • The communication style of your industry "Social Media: Is It Worth It?"

  10. How to squeeze it in… • Dedicate a specific time each day • Delegate responsibilities • Plan content in advance • Don’t just hang out, you have other things to do! "Social Media: Is It Worth It?"

  11. The A-Team @Dishnetwork @EAAUpdate @comcastcares @aurora_health @AJBombers @kavarna @BobNKFIZ @FdLPolice "Social Media: Is It Worth It?"

  12. Resources • Social Media Examiner (www.smexaminer.com) • MarketingProfs (www.marketingprofs.com) • Duct Tape Marketing (www.ducttapemarketing.com/blog) • Brian Solis (www.briansolis.com) • Small Business Computing (www.smallbusinesscomputing.com) • SocialMouths (http://socialmouths.com/blog) • Robin Good (www.masternewmedia.org/social_networking.htm) • Social Media Explorer (www.socialmediaexplorer.com) • Alltop (www.alltop.com) • Ragan Communications (www.ragan.com) "Social Media: Is It Worth It?"

  13. Tools • Oneforty (www.oneforty.com) • Hootsuite (www.hootsuite.com) • Bulbstorm (www.bulbstorm.com) • Flowtown (www.flowtown.com) • Blastfollow (www.blastfollow.com) • Tweetdeck (www.tweetdeck.com) • CoTweet (www.cotweet.com) "Social Media: Is It Worth It?"

  14. Books Twitter means business: How microblogging can help or hurt your company by Julio Ojeda-Zapata Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online by Warren Whitlock and Deborah Micek (Add books) "Social Media: Is It Worth It?"

  15. Audra Hoy / @audra_hoy Beth Myers Landbo / @BethMyersLandbo Marcus Sanford / @mesgdesign Presentation available on SlideShare: http://www.slideshare.net/BrownBoots "Social Media: Is It Worth It?"

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