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Branding

Branding. William Levance and Kareem El- Kority. What is branding. Branding is "name, term, sign, symbol or design, people use branding to stand out from the crowd and differentiate them from those of other sellers.

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Branding

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  1. Branding William Levance and Kareem El-Kority

  2. What is branding • Branding is "name, term, sign, symbol or design, people use branding to stand out from the crowd and differentiate them from those of other sellers. • There are many very well known brands that people instantly recognise when they see them. For example if someone saw a person with a pair of beats headphones they would get the impression that that person cares about their music. • on the other hand When someone sees a McDonald sign they get two different impression; one of the impressions being that McDonald is seen as un-healthy, the other impression being that its somewhere you can get easy food.

  3. Differentiation • Differentiation is having a brand that differs from the competing brands, these brands have a hard time trying to stand out from the others , but they some how manage to. For example McDonald's stands out from the other competing fast food restaurants (KFC , burger king , taco bell , Wendy's etc.) by having a well recognised logo and by having food at an affordable price for everybody.

  4. Example of differentiation • http://www.trustedreviews.com/iphone-5c_Mobile-Phone_review • This is apple’s attempt to differentiate it’s IPhone selection , with a variety of different colours to choose from.

  5. Quiz • Name 3 well known brands. • What brands do you wear and how different are they from others. • What makes them appealing to you? • Why do wear them? • How did you hear from them?

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