Interesting Facts About the Calvin Klein Brand

1. Interesting Facts About the Calvin Klein Brand ByJosie Patra September 14, 2021 Calvin Klein Article Overview   Introduction Who is Calvin Klein?

2.     Interesting Calvin Klein facts The Calvin Klein history The sell-out Further Reading Introduction One of the most well-known American fashion brands that influenced youths through its racy advertisements was Calvin Klein. The 50-year-old brand specializes in ready-to-wear clothing, lifestyle accessories, jewelry, watches, perfumes, leather, and home furnishings. The company has a phenomenal market share of 56% in North America and 27% in Europe in the retail segment. In the haute couture and commercial lines, Calvin Klein has a monopoly. Who is Calvin Klein? Calvin Richard Klein, who was born in 1942 in New York, is a fashion designer known for menswear, womenswear, cosmetics, jewelry, perfumes, and bed linens. He is a Fashion Institute of Technology graduate and started his career in 1962 as an apprentice designer in a suit manufacturing company. In 1968, he founded the Calvin Klein Company, at a time when the American fashion industry was under depression with its hippie-style clothing. Calvin started designing simple clothing’s and slowly focused more on sportswear. He was the first designer and the youngest to win the prestigious Coty awards consecutively for three years from 1973-1975. His philosophy of clothing was simple yet stylish. Though the Calvin Klein clothing was expensive, they were elegant, comfortable, and classy. This allowed his brand to strike a chord with fashion-conscious consumers, mainly the younger generation of women and men aged 15 and 40 years and who had high disposable income. Interesting Calvin Klein facts Though Calvin Klein was already famous for his successful fashion line, he made more headlines with his advertisements. Some of them raised eyebrows, such as actress Brook Shield’s scandalous blue jeans advertisements. His men’s underwear advertising by actorMark Wahlberg and models Bruce Weber and Herb Ritts positioned men as sex objects. He also revived the career of actress Kate Moss after her cocaine allegation. His obsession with a fragrance made his ads campaigns controversial. In 1985, he launched a new perfume by Obsession with a whopping $17 million advertising campaign.

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