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Building partnerships and case studies

Building partnerships and case studies. Richard Newman, engCETL Malcolm Carr-West, EngSC. Building Partnerships working group. Emma Beadle, Unilever Jillian Burton, Lloyds Register Fred Maillardet, Engineering Professors Council Michelle Mason, Network Rail

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Building partnerships and case studies

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  1. Building partnerships and case studies Richard Newman, engCETL Malcolm Carr-West, EngSC

  2. Building Partnerships working group • Emma Beadle, Unilever • Jillian Burton, Lloyds Register • Fred Maillardet, Engineering Professors Council • Michelle Mason, Network Rail • Bill Nicholls, EEF West Midlands • Chris Taylor, UK Centre for Materials Education • Met 5 times since April 2007

  3. What happened? • Honest, open dialogue • Discovered how little we know about each others worlds • People were confused by the acronyms • Agreed to develop resources • Uploaded resources to Engage website

  4. Resources developed • University contact lists • Engineering • Materials • Case studies • Lloyds Register • Network Rail & Sheffield Hallam University • ‘How to work with a university’ document • i10

  5. Engineering contact list • List of contacts in university engineering departments • 69 universities on list (England) • Named individual with email/phone • Met with WM Deans of Engineering • Document uploaded to Engage website • Potential to develop further

  6. Lloyd’s Register case study • Lloyd’s Register marine • Partnership with Liverpool University and LJMU • Area Manager • Sits on Industrial Advisory Board • Keen to make students & graduates aware of career opportunities

  7. Network Rail case study • Sheffield Hallam University • Partnership with Network Rail • Foundation degree in Railway Engineering • Case study • Background • Business impact • Interview with a current student

  8. How to work with a university • Developed as a primer for business to help in understanding universities • Explains the complexity of Universities • Tries to point to ways to hook a university • Indicates how contacts can be made • Explains some of the terms on university web sites

  9. i10 • A single contact with all 11 East of England universities for Businesses • ‘Ask i10’ directs the enquiry to relevant experts • i10 produces Resource Guides for Business. • i10 uses direct marketing at regional events

  10. i10 • A common marketing organisation is possible • it provides added value to its partners. • Partners benefit from a more business orientated system of marketing • Production of Resource Guides allow of publications that are targeted at business

  11. Quote from employer “I have really enjoyed the opportunity to work closely with my Engage team members. It’s a little scary just how little we really know about each others worlds. I found it fascinating…the creation of a website with university contact details, FAQ’s and case studies are a great first step.” Emma Beadle, European Talent Manager, Unilever

  12. Future • Promote the resources • Use our partners • Association of Graduate Recruiters • Sector Skills Councils • EEF • AGCAS • Contact lists • Are they useful? • Who will manage/update them?

  13. Key themes • We need to continue building partnerships • How should we do this? • Social/professional networking websites • Facebook • LinkedIn • Further develop contact lists? • Website with multiple contacts for each university • Create new resources?

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