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Oklahoma Tech Prep

Oklahoma Tech Prep. Leveraging Technology for Increased Enrollment National Career Pathways Network | Louisville, Kentucky October 12, 2007. Leveraging Technology. Systematic Comprehensive Integrated. Systematic. Recruitment Plan when do you do it how do you do it what age

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Oklahoma Tech Prep

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  1. Oklahoma Tech Prep Leveraging Technology for Increased Enrollment National Career Pathways Network | Louisville, Kentucky October 12, 2007

  2. Leveraging Technology • Systematic • Comprehensive • Integrated

  3. Systematic • Recruitment Plan • when do you do it • how do you do it • what age • Recruitment + • recruitment is more than one event • Holistic

  4. Comprehensive • Different Students • age appropriate • Parents, Students • different message • Student Stages • prospect, applicant, enrollee, student, alumnus • Faculty and Staff • how do they recruit

  5. Integrated • Don’t Rely on One Medium • layered approach • web & print • Email & phone • Common Theme • spread across everything

  6. What Does this all Mean? Increased Enrollments

  7. Enrollment Funnel • Moving Students • Different Messages • Use Technology • web 2.0

  8. Recruitment Plan • Break Down by Class • sophomore, junior, senior • Layer for Best Results • postcard, friendly email, special event • Break Down by Month • at what time will you send what communication

  9. Strategic Communication Flow • Sophomore • send sophomore parent letter • response mechanism, coordinator name, contact information, website • send sophomore student postcard • contact information • Juniors, Seniors, Graduates, …

  10. Strategic Communication Flow • Counselors, Principals, Teachers • counselor conference, one-to-one • Parents • pre-admissions communication, orientation night, on-going communication • Are You Using Technology & Web 2.0

  11. What is Web 2.0? • Second generation of web-based communities and hosted services wikipedia.org • Thinking beyond

  12. What is Web 2.0? • RSS, XML • Blogs • Social Networks • Wikis • Podcast

  13. Next Level Recruitment Recruitment is a process, not a one time event

  14. Why The Next Level? • Students Have Changed • “Millennial Generation,” instant gratification • Accountability, ROI • doing more with less • Parents • very involved, “Helicopter Parents”

  15. How are you recruiting? • Campus Tours • general tours or specific to career major • during school or after hours • Letters • dear student or individually personalized • Use Technology • instant message, cell phone, dynamic email, flash email

  16. How do we change? • Send a Message • you are important • Proactively Recruit • don’t wait for them • Press Coverage • every event • Scholarships • use as recruitment tool

  17. How do we change? • Consistent Brand and Message • website, print, email • Data • email, career interest • Sending School Opportunities • academic recognitions

  18. How do we change? • Website • student friendly, inquiry form, online registration, student blogs, video, profiles • www.go2ou.edu • Campus Visits

  19. Remember • Recruitment Opportunities are Everywhere!! • tech center vehicles, staff license plates, Scouting CareerTech, outdoor classrooms, fall carnival, student led assemblies, host an academic competition, community service…

  20. RSS (XML) • The “Orange” Button • Really Simple Syndication • feeds • Aggregators • subscriptions

  21. They all Blog!

  22. Blogging Defined • blog (plural blogs) • A personal or corporate website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with personal reflections or opinion. http://en.wiktionary.org/wiki/blog

  23. What is a Blog? • Single Page of Entries • may be archives of older entries • Stream-of-Consciousness • organized in reverse-chronological order • Normally Public • the whole world can see it

  24. How can I use a blog? • Disseminate Information • instructors to students, parents • communicate with principals and counselors • Recruit • student blogs • Referring Source • #4-www.okcareertech.org/techprep • #7-www.okcareertech.org/alliances

  25. How Do I Get Started? • It is Easy • Blogger, Xanga, TypePad, LiveJournal • Basic Blogs are Usually Free • There is Software (such as Movable Type) • Takes About Five Minutes.

  26. Creating Your Blog

  27. Creating Your Blog • Get an Account • Select “The Look" (template) • standard templates • match your web site • Add Entries to Your Blog. • type in the entry and push the "post" button to post it. • you can edit the entry • happy? use "publish" button

  28. Creating Your Blog

  29. Creating Your Blog

  30. Your Done

  31. Social Networks • Connect People • Myspace, Facebook • user profile • name, picture, interest

  32. YouTube

  33. YouTube • Rich Content • User friendly • Searchable • Alternate – Teacher Tube • Uses • marketing contest, embed video

  34. Wikipedia.org

  35. Wikipedia • Do You Have an Entry? • Who’s Monitoring Your Entry? • assign a staff person • Why is it Important? • referring source • information/misinformation

  36. Podcasting

  37. Podcasting • Easy to Get Started • microphone, recorder, Audacity • host (podbus.com) • Ideas • student interviews, meetings, student contest

  38. Getting the Word Out

  39. Getting the Word Out Jeremy L Zweiacker Tech Prep and Alliance State Coordinator Oklahoma Department of Career and Technology Education 1500 West 7th Ave. Stillwater, Oklahoma 74074 Phone: 405.743.6881 Fax: 405.743.6809 Email: jzwei@okcareertech.org Visit Oklahoma Tech Prep online atwww.okcareertech.org/techprep Visit the Cooperative Alliance Project atwww.okcareertech.org/alliances Check out the Oklahoma Tech Prep Blog athttp://oktechprep.blogspot.com

  40. Analytics

  41. Alliances - An Integrated Approach • Email all Principals and Counselors • intro email withpodcast • Alliance News Story - OETA • Email to all Principals and Counselors • follow up email withYouTube & TeacherTube • Send DVD to all Alliance Coordinators

  42. Questions Jeremy L. Zweiacker Tech Prep & Alliance State Coordinator OK Dept. of Career & Technology Education 405.743.6881/jzwei@okcareertech.org www.okcareertech.org/techprep

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