Nurturing Profitable Relationships

1. Nurturing Profitable Relationships Media and Entertainment Firms Go Digital with Drupal

2. Nurturing Profitable Relationships Successful Media and Entertainment Firms • Build brand and buzz for music, episodes, personalities • Foster friction-free networks • Channel valuable content through networks • Build engaging communities around content • Digitize valuable revenue streams

3. Nurturing Profitable Relationships How do they do it? • Distribute free content • Sell premium content • Deliver value-added services • Support web and mobile apps • Monetize results

4. Nurturing Profitable Relationships Challenges • Costs • Media events unpredictable; traffic spikes cause sites to crash or run sluggishly • Maintaining numerous sites isn’t scalable • Unique content changes constantly; relying on IT isn’t feasible • Consumers demand mobile/social access • Consumers expect rich media content • Analog technologies no longer work

5. Solution: Open Source Drupal + Acquia • Maintain multiple web sites from a single platform • Deliver wide range of rich media, innovative content • Engage audiences across the web • Assemble content for promotional packages • Ensure multi-channel content delivery • Support digital revenue streams • Reduce costs

6. Solution: Open Source Drupal + Acquia Drupal • Cost effective, scalable platform powering content-centric experiences • Delivers current, innovative media content across mobile/social • Enables direct connections with consumers • Increases profits • Reduces costs

7. Solution: Open Source Drupal + Acquia Acquia • Delivers curatedDrupal distributions for assembling content-centric applications, managing multiple web sites from a single source, distributing rich mobile content, and deploying social business solutions • Hosts Drupal environments for large-scale deployments supporting mission-critical applications, optimized for high performance, and designed to adapt to highly variable network traffic • Supports Drupal developers and web site builders with a hosted development environment and tools • Delivers the management, professional, and learning services for end-to-end technical support, remote administration, site planning and development, technical knowledge-bases, and developer training

8. Use Case: Maintaining Multiple Web Sites Challenges • Every performer, show, and media property expects its own web site and has its own audience • Maintaining series of standalone sites isn’t scalable • Going through IT hinders ability to quickly update content and produce rich media experiences • Operating series of sites is inefficient and costly

9. Use Case: Maintaining Multiple Web Sites Solution • Maintain multiple stand-alone web sites via centralized web platform. • Centralize core IT infrastructure while distributing content management activities for individual web sites. Manage text, rich media, and other content types • Optimize content delivery for search engines and syndication • Distribute optimized content to mobile venues • Publish content directly to social media sites • Satisfy spikes in web traffic • Only pay for IT resources consumed; no need to build/maintain IT infrastructure

10. Use Case: Assembling Promotional Packages Challenges • Time and effort to create ad hoc microsites and promotional packages for special events • Recreating existing content

11. Use Case: Assembling Promotional Packages Solution • Repurpose existing content • Quickly and easily create short content components • Access predefined library of content components and select appropriate template • Catalog, assemble, and reassemble content chunks in different ways to produce engaging experiences and special features • Easily produce steady flow of new sections, combining photos, video and supported by online advertising • Increase number of page views with embedded banner ads and ad revenue generated from the site

12. Use Case: Multi-Channel Delivery Challenges • Fans expect to access information via mobile devices and social sites • Must easily handle video, text, and community features, and combine these content streams into a cohesive web site

13. Use Case: Multi-Channel Delivery Solution • Developers easily produce native mobile apps and deliver content to mobile web browsers • Supports variety of digital experiences syndicated to social venues • Produces, provisions, and manages mobile radio experiences running on listeners’ smartphones • Manages broadcast stream and associated programming content • Supports and tracks mobile advertising campaigns

14. Use Case: Developing Digital Revenue Streams Challenges • Develop digital revenue streams for performers and entertainers • Promote fan awareness • Reduce costs across multiple delivery channels

15. Use Case: Developing Digital Revenue Streams Solution • Tailor content delivery to support various commercial relationships offering • Subscription-based services • Premium pay content • Time-based trials • Fees for delivery to mobile devices • Access to fan clubs • Merchandising fan tee shirts, caps, and other catalog items • Concert ticket sales

16. Producing Digital Experiences • Open source Drupal enables firms to go digital and deliver compelling results at an affordable cost • Deliver friction-free networks, connect artists/entertainers with fans and monetize the results • Acquia provides enterprise-grade development, hosting, and support to ensure successful Drupal deployments • CuratedDrupal distributions for assembling web experiences, distributing rich media content, and engaging fans across the web. Acquia Drupal, Drupal Gardens, and Enterprise Drupal Gardens enable content-centric platforms to best serve entertainers • Expertise deploying Drupal for mission-critical applications. Managed Cloud hosting service for running web-wide scale Drupal sites and adapting quickly to spikes in demand • Range of management, professional, and educational services to design and deploy Drupal sites, to make Drupal developers more effective, and to maintain Drupal powered web sites

17. Media/Entertainment Drupal Sites • Emmy Network • Exposure (CBC, Canada) • Fox News • France 24 • Glee • KNowledgeNEtwork • Lifetime TV • Liv(Finland) • MTV UK • Mania TV • Nelonen(Finland) • Oxygen • Sesame Street Live • TV2 Sport (Denmark) • TV8.Se • The Kitchen.TV • US Cable • WWE Francesca Battistelli Grateful Dead Hot Chelle Rae Incubus Jackie Evancho Josh Groban Joshua Bell Ke$ha Kellie Pickler Kelly Clarkson Kirk Franklin Lady Antebellum Marc Anthony Mariah Carey Marsha Ambrosius Michael Bublé Michael Jackson Michelle Branch Miranda Lambert • My Chemical Romance • Outkast • OzzyOsbourne P!nk Pearl Jam Pitbull R. Kelly Rihanna Robbie Williams Sara Bareilles Sean Kingston Selena Gomez & The Scene T-Pain Taking Back Sunday The Veronicas Train • NPR sites like NHPR, Wekv.fm, And This American Life • TalkSport.Net • Studio Brussel (Belgium) • Radio Netherlands Worldwide • BravoTV • CaracolTV (Colombia) • Cartoon Network (France & Denmark) AC/DC Adam Lambert Auburn AvrilLavigne Beyoncé Blake Shelton Bob Dylan Brad Paisley Britney Spears Carrie Underwood Chris Brown Christina Aguilera David Cook DierksBentley Dolly Parton Eric Church Eric Clapton Eric Hutchinson Flaming Lips Foo Fighters Foster the People

18. Acquia Media/Entertainment Customers Selected list • Warner Music Group • Jimmy Page • BRIT Awards • NBC Universal • National Public Radio • Maxim Magazine

19. Examples: National Public Radio (NPR) • Supports affiliate stations nationally using Drupal • Hosts/manages platform with its own infrastructure, while stations tailor sites for local markets • Stations maintain updated web sites without investing resources to develop own sites

20. Examples: Warner Music Group • Enterprise Drupal Gardens centrally creates/manages numerous content-rich, social web sites for WMG • Music promoters easily launch and update custom-designed sites for individual musicians • Centralizes IT infrastructure functions while distributing content management activities for performers’ web sites • Band promoters/managers set up fan clubs and add links to upcoming performances • Identifies most profitable business models for engaging fans and, with Drupal, implements ecommerce services to monetize results

21. Examples: Jimmy Page and BRIT Awards • Acquia Managed Cloud hosts web presence • Accommodates sudden traffic spikes • No need to build/maintain IT infrastructure • Only pays for IT resources consumed

22. Examples: Maxim Magazine • Site editors produce steady flow of new sections, combining photos with video clips into featured microsites and supported by online advertising • Builds brand experience • Increases pageviews with embedded banner ads • Reaps revenue generated from site

23. Examples: NBC Universal • Drupal easily handles video, text, community features and combines into cohesive web stream