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Final Exam

Final Exam. Thursday, Dec 15 th 1 – 4pm E 230. Process for final exam. Handwritten; no laptops or other communicating devices Open book, open note; all materials on paper Question sheet must be returned Stevens Honor Code applies.

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Final Exam

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  1. Final Exam Thursday, Dec 15th 1 – 4pm E 230

  2. Process for final exam • Handwritten; no laptops or other communicating devices • Open book, open note; all materials on paper • Question sheet must be returned • Stevens Honor Code applies

  3. Typical Grade Distributionindividual semesters vary considerably

  4. Final Exam Case Emotiv Systems: It’s the Thoughts That Count Brain-computer interface (BCI) technologies

  5. Emotiv Systems in 2007 • Emotiv’s EEG-based product can sense 30 mental states (12 expressive, 6 affective, 12 cognitive) • Currently targeting the video game market, but other application markets are possible (medical, military, market research, etc) • Decisions to make before 2008 product launch: - console or PC games? - distribution channels - pricing - game development?

  6. Potential Exam Topics • Income statement analysis • Decision criteria (objectives, outcomes) • Market attractiveness (5 Forces) • Competitive analysis • Competitive advantage • Target customer selection/description • Differentiation (whole product) • Product decisions (pos-and-neg’s) • Channel economics • Channel choice (pos-and-neg’s) • Product positioning • Pricing • Promotion

  7. Please fill out the onlinecourse assessment surveyWritten comments areparticularly appreciated !!

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