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Crisis and Risk Communications

Learn the systems approach to planning public disaster preparedness campaigns and the importance of integrating risk communication into comprehensive solutions. Understand challenges in risk communication and the process to create successful campaigns.

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Crisis and Risk Communications

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  1. Crisis and Risk Communications Session 5 Slide Deck Session 5 Slide 5-

  2. Session Objectives • Provide an Overview of the Systems Approach to Planning and Conducting Public Disaster Preparedness Campaigns • Explain Why Risk Communication Is Most Effective When Part of a More Comprehensive Solution • Describe the Basic Requirements of a Risk Communication Campaign Session 5 Slide 5-

  3. Difficult Endeavors • Risk communication campaigns try to: • Inform • Influence Perceptions • Change Behaviors • People have preconceptions / pre-existing impressions / opinions • May be contradictory or different • Difficult to change Session 5 Slide 5-

  4. Ad-Hoc Risk Communication • Lack of technical planning background • Comfort with the risk topic – feel it is possible to speak ‘off the cuff’ • Assumptions about audience or hazard based on anecdotes / knowledge • Assumption that the listener(s) will apply the same communication ‘filter’ • Lack of time or resources • Communicator does not realize they are communicating risk messages. Session 5 Slide 5-

  5. Risk Communication Process Source: Coppola, Damon, and E. K. Maloney. 2009. Communicating Emergency Preparedness: Strategies for Creating a Disaster Resistant Public. Taylor & Francis. Oxford. Page 14. Session 5 Slide 5-

  6. Planning Info Requirements • The problems being addressed • The individuals and groups being communicated with • The methods, partners, and resources available Session 5 Slide 5-

  7. The Systems Approach • Phase 1: Early Planning • Phase 2: Developing a Campaign Strategy • Phase 3: Implementing and Evaluating the Campaign Session 5 Slide 5-

  8. Phase I • Step 1: Define the Problem • Step 2: Perform Market Research • Step 3: Determine Project Feasibility • Step 4: Establish Goals and Objectives • Step 5: Form the Planning Team / Coalition Session 5 Slide 5-

  9. Phase II • Step 1: Kickoff Meeting • Step 2: Develop a Campaign Strategy • Step 3: Select Appropriate Settings, Channels, and Methods • Step 4: Select Communicators • Step 5: Design and Develop Message Content • Step 6: Create Targeted Materials • Step 7: Plan Activities and Events • Step 8: Pre-test and Adjust • Step 9: Create the Comprehensive Communication Plan Session 5 Slide 5-

  10. Phase III • Implement the Project • Perform Process Evaluation • Perform Post-Testing Session 5 Slide 5-

  11. Components of a Comprehensive Effort • Communication • Facilitation • Funding / Financial Incentives • Policy Change • Technology Session 5 Slide 5-

  12. Communication Requirements • Trust in the Communicator (Trustworthiness) • Image of Authority • Free of Personal Gain • Accurate • Consistent • Repetitive • Easily Understood • Rational • Accessible • Solution Oriented Session 5 Slide 5-

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