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Survey Research

Survey Research. I. Definition of Survey Research. II. Planning Stage. III. Questionnaire Construction. IV. Data Collecting / Interviewing. V. Data Analysis. Survey Research. I. Definition of Survey Research.

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Survey Research

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  1. Survey Research I. Definition of Survey Research II. Planning Stage III. Questionnaire Construction IV. Data Collecting / Interviewing V. Data Analysis

  2. Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate. There are Four Parts to this Definition

  3. Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.

  4. Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.

  5. Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.

  6. Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.

  7. Survey Research II. The Planning Stage 1. Establishing Hypotheses 2. Understanding Financial Constraints 3. Resource Planning 4. Creating the Sampling Frame

  8. Survey Research Resource Planning - Three Types of Surveys • Mail-out Questionnaires 2. Telephone Interviewing 3. Field (face-to-face) Interviews Mail-Out Telephone Face-to-Face Personnel Low Moderate High Equipment Low High Moderate Travel Low Low High Response Low (<20%) Moderate (>60%) High (>80%)

  9. Survey Research III. The Questionnaire Construction Stage 1. Drafting Questions 2. Questionnaire Construction 3. Pre-testing Questions 4. Final Questionnaire Construction

  10. Survey Research Questionnaire Construction • Type of Format 2. Type of Questions 3. Wording Issues

  11. Survey Research – Type of Format a. Close-ended What is your age? __ 1. < than 30 __ 2. > 30 b. Open-ended How do you feel about U.S. forces going into Iraq?

  12. Survey Research - Type of Question a. Information Questions Do you commute to CSUN? __ 1. Yes __ 2. No b. Opinion Questions Technology helps education. __ 1. Agree __ 2. Disagree c. Demographic Questions What is your current marital status? __ 1. Married __ 2. Not Married d. Special Questions Could you tell us more?

  13. Survey Research – Wording Issues a. No extreme statements (e.g. Abortion is murder.) b. No ambiguous wording (e.g. Did you vote?) c. No indefiniteness of time (e.g. Do you often commute?) d. No connotative statements (e.g. War is evil.) e. No two part questions (e.g. How old is your child?) f. No pedantic words (e.g. Bush’s demeanor is sophistry.)

  14. Survey Research IV. The Data Collection / Interviewing Stage 1. Training Interviewers 3. Briefing Interviewers 3. Performing the Interviews 4. Quality Control Follow-up

  15. Survey Research V. Data Collection 1. Verifying Response Range 2. Coding the Data 3. Processing the Data 4. Analyzing the Data 5. Reporting the Data

  16. Survey Research Creating Attitude Scales from Opinion Questions 1. Likert Scaling (aka summated rating) 2. Thurstone Scaling (aka EAI) 3. Gutman Scaling (aka Unidimensional Scaling)

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