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Branding and Packaging - Key Factors in Success of Business

Product packaging is an important marketing and promotion tool. The design and functionality of a package must be carefully developed to enhance appearance and promote the product. Liquid chemical products filling pose foaming challenges to manufacturers and thus require special delivery lines for best placement. Contracted packing and filling services can allow manufacturers reduce packing related costs. Attractive and informative labeling is also important as it enhances the overall quality of appearance.

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Branding and Packaging - Key Factors in Success of Business

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  1. Liquid Filling and Capping Process The production, packing and capping processes are vital to the final quality and package. Foaming is one of the main challenges occurring in liquid filling operations. This problem is solved by use of special advanced nozzles especially for products packed under pressure. The filling and capping machines opted by the producer determines the package to be used and caution must be exercised by the management on process design.

  2. Matching Products with Suitable Packaging Depending on the particular characteristics of a product, packaging must be designed to achieve functionality as well as effectively promote the product. Lubes and edible oils tend to have higher surface tension and can be messy to handle during pouring. Innovative packaging such as reshaping the cap increases usability.

  3. Package Workmanship and Sales The design of the package is a strong marketing strategy. Dealing with common complaints such as leaking packages, difficult to open, sharp edged metallic containers and even ease of breakage can promote the sales of a product. Beverages production and marketing business has extreme competition and the aesthetic appeal of the package aids marketing efforts.

  4. Cost Factors Product Packaging To emerge victorious in the competition, considerable effort and resources must be directed to special handling techniques. The use specialized contract packing filling services enables the organization achieve its quality packaging objectives while reducing its investment costs in packing technology. Contractors have specialized and varied equipments that match varying needs of the packaging process thus are more cost effective.

  5. Label Information in Pesticides and Ancillaries The level of information disclosure is important in certain products due to the varying usage. Developing a well-designed and informative label is critical to marketing to ensure repeat purchases. Critical information such as the active ingredients and the intended use must be conveyed through proper labeling. Further than packaging, additional shrink filming increases protection to the product. Proper Labeling

  6. Contact Us MultiPack Machinery Company 211, Chandraprabhu Complex, Nr. Sardar Patel Statue,   Stadium Road, Ahmedabad - 380023Gujarat, India Phone: + 91 79 22770475 / 22730075 Email: info@multipackmachinery.com

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