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Web, Mobile, Social Media

Where we’re at now and what you should be prepared for. Web, Mobile, Social Media. Pinkman Creative Team. Paul Pinkman, owner of Paul Pinkman Creative Design 20 years in online media development

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Web, Mobile, Social Media

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  1. Where we’re at now and what you should be prepared for. Web, Mobile, Social Media

  2. Pinkman Creative Team • Paul Pinkman, owner of Paul Pinkman Creative Design • 20 years in online media development • Focus on information design, web design and development, graphic design, and online learning • Barbara Kerr, social media, seo consultant • 20 years in online site development • 5 years focus on content strategy, community engagement and market growth and retention

  3. Web – Mobile – Social: Connective Technologies in Flux Part 1: THE WEB NOW

  4. What we’ll discuss • How it used to look • We’re all on the go • What this means for business

  5. How most of us think the internet works How it used to look

  6. The web is:Lots and lots of data & information • Educational • Products • Companies • Financial • Political • Personal • Conceptual • Artistic • Tutorials • Video • Audio • Blogs • Etc. • …

  7. Full of Social Media options

  8. Social Media Stats for Business • 91% of experienced social marketers see improved website traffic due to social media campaigns • 79% are generating more quality leads • 75% have a company page on a social networking site • 69% post status updates or articles of interest on social media sites • 57% build a network through a site such as LinkedIn • 54% monitor feedback about the business • 39% maintain a blog • 26% tweet about areas of expertise • 16% use Twitter as a service channel

  9. And most of us still have this image.

  10. And what’s been our approach? • Create a website • Pages of content that don’t change much • Create a facebook page • Is it worth your time? • Maybe have a Twitter account • Seems like another time waster • Connect to colleagues on LinkedIn • Makes the most sense, right?

  11. So is this accurate? Yes, but only up to a point.

  12. We’re All on the Go IT’S ALL ABOUT MOBILE

  13. This is what it really looks like.

  14. Explosive Mobile Gadget Growth (U.S.)

  15. Mobile User Growth (Global)

  16. And there’s money in it • 2008 • $0.7 billion on mobile • 2012 • $12 billion • 37% intend to purchase using their phone instead of their tablet (Threatmatrix survey)

  17. The high points • Apps • Exponential growth and revenue for Apple App Store, Droid, etc. (Instagram, etc.) • Localized online services • Google + Local • Yahoo local • Yelp • The Patch

  18. Insurance + Mobile + Social • Guardian Anytime Mobile:Consumer App from Guardian Life • Members locate in-network dentists • Search by name, location • Interactive maps • Driving directions • Guardian LinkedIn page: • 5,934 followers

  19. What’s different? • Accessibility by device • Any time, any where

  20. Typical web pages

  21. Mobile usability is key to success Without optimization With optimization

  22. Location-based Smartphone Usage

  23. Insurance Industry focuses on iPads

  24. iPad apps lead the way • Uses • Policy quotes, how-two videos, • Eliminates many pages of questionnaires • Provides access to the company’s banking and investment services • Quick access to member features and information • Proven increase in sales over 6 week period Source: Insurance and Technology online

  25. Current information matters • Search engine optimization is critical • Updated content is an important part • Social media supports this • Link backs are essential • Outdated or stale content reduces your ranking

  26. Do you know your internet footprint? • Web site + mobile + blog + social media + news, etc. = your relevance in an expanding and diversifying information system • Microsoft Brandify – scores your internet presence • Klout – what’s your ‘Klout’ score?

  27. Why should I care? What this means for business

  28. More and more change… • You can no longer launch a web site and then leave it alone • Business happens 24/7 • Keeping information current is critical • Be known and be visible in your field • Being ‘social’ is more than having a Facebook account.

  29. Social Connections = Business • Social Media – humans trying to connect in the digital world • LinkedIn – business-to-business contacts • Facebook – the playground you can’t avoid (for now) … • Twitter is an information stream

  30. Another tech wave is always on the way Technological change disrupts the status quo: • Blockbuster Video > NetFlix, YouTube • Super 8 film > gadget in your pocket • Maps in the car > GPS • Music Albums/8-Tracks/CDs > iPod, Spotify • Books > Kindle/Kindle app for iPad

  31. What you can do • Be flexible; learn new tools • Watch direction of tech for YOUR field • Be prepared to make course corrections • Do what you can; do it well

  32. The Minimum for Business • Have a completed LinkedIn business page with full names, all key staff + PHOTOS!

  33. Think about how you get business OLD • Referrals • Yellow Pages NEW • Google (80% of search market) • Google Places is now Google+ Local • Online reviews (Google, Patch, YP, etc.)

  34. Does Google know you? They own search.

  35. Search Yourself – Are you local? • Is your site search-friendly? • Where do you rank in the results? • What keywords would you use to find your company? • Would you use your location in a search? • Insurance + Neptune, NJ • Car insurance + Neptune, NJ

  36. Insurance, Neptune, NJ

  37. Lost in the haystack? • Most web sites built more than 2-3 years ago are not optimized for search engines. • Getting business means being visible on the first (or second) results page.

  38. Insurance Industry footprintby Google SEO

  39. Be Here, Be Friendly, Now The Social-friendly online presence: • Mobile-friendly web site • Search-friendly web site • Local-friendly web site

  40. But what’s the ROI? Hurricane Sandy proved social media is not something to resist: • Build your online presence and connect with customers now, so that you’re prepared for the next crisis. Commentary: Sandy Shows Social Media is Practically Made for Insurers http://www.insurancejournal.com/news/national/2012/12/17/274336.htm

  41. Our Services • Paul Pinkman Creative Design • Website development • Mobile conversion • Social media consulting • Search Engine Optimization (SEO) • Site design • Content Management System conversion • Our special offer - free 30 minute phone consultation • 908-625-1571

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