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EMILIA-ROMAGNA. AN INTERNATIONALLY ORIENTED REGION. Parma, 18th March 2008. EMILIA ROMAGNA REGION STRUCTURE, AIMS AND SERVICES. TRADE RELATIONS. NETWORK STRUCTURE. Regional Department of Policies for the Internationalisation of SMEs. SPRINT-ER. EMILIA-ROMAGNA REGION
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EMILIA-ROMAGNA AN INTERNATIONALLY ORIENTED REGION Parma, 18th March 2008
EMILIA ROMAGNA REGION STRUCTURE, AIMS AND SERVICES
TRADE RELATIONS NETWORK STRUCTURE Regional Department of Policies for the Internationalisation of SMEs SPRINT-ER EMILIA-ROMAGNA REGION Coordination and operational management • ITALIAN TRADE COMMISSION • UNION OF CHAMBERS OF COMMERCE • SACE • SIMEST • INDUSTRIAL ASSOCIATIONS • BANKS • CUSTOMS EXPERTS • INTERNATIONAL REFERENTS (e.g. IDB, WB)
AIMS supporting the growth of exports and international markets shares increasing the level of internationalisation and competitiveness of regional enterprises
TARGET COUNTRIES BRIC BRASIL RUSSIA INDIA CHINA HIGH POTENTIAL TURKEY SOUTH AFRICA UNITED STATES JAPAN ISRAEL ADVANCED TECHNOLOGY
ACTION LINES Promotion of export and industrial co-operation on a geoeconomic and district based approach Internationalisation of the research & development (R&D) system Internationalisation of the regional trade fair system International territorial marketing Economic diplomacy
SERVICES INFORMATION AND CONSULTING FINANCIAL ASSISTANCE INSURANCE ASSISTANCE CUSTOMS AND LOGISTIC ASSISTANCE INTERNATIONAL INVERSTORS ASSISTANCE PROMOTIONAL ACTIVITIES WITHIN THE REGIONAL TERRITORY PROMOTIONAL ACTIVITIES TOWARDS TARGET COUNTRIES
EMILIA ROMAGNA REGION SOCIO-ECONOMIC OVERLOOK
SOCIO-ECONOMIC OVERLOOK KEY FACTS Location: North-East Capital: Bologna Provinces: Bologna, Ferrara, Forlì-Cesena, Modena, Parma, Piacenza, Ravenna, Reggio Emilia, Rimini Population: 4,1 millions Unemployment rate: 4% GDP: 115 billion Euro GDP per capita: 28.000 Euro Export (value): 40 billion Euro ENTERPRISES Total: 420.000 < 20 employees: 97% Manufacturing: 67.000 Manufacturing EXP: 13% on national EXP. (ranks 2nd in Italy)
SOCIO-ECONOMIC OVERLOOK ECONOMIC CONTEXT
SOCIO-ECONOMIC OVERLOOK EMILIA-ROMAGNA STRENGTHS ONE OF THE RICHEST REGIONS IN EUROPE STANDARD OF LIVING AMONG THE HIGHEST IN ITALY FAVOURABLE BUSINESS ENVIRONMENT CLOSE INTEGRATION BETWEEN ECONOMIC DEVELOPMENT AND HIGH QUALITY SOCIAL SERVICES SOUND RELATIONS SYSTEM KNOWLEDGE BASED ECONOMY INTERNATIONALLY ORIENTED TRADE FAIR SYSTEM ECONOMY BASED ON INDUSTRIAL CLUSTERS
SOCIO-ECONOMIC OVERLOOK KNOWLEDGE BASED ECONOMY KNOWLEDGE – RESEARCH - INNOVATION • 6 universities • 6.700 professors and researchers • Presence of national research institutions (CNR, ENEA, INFM, INAF, INFN) • Other organisations at high technological level (CINECA, CNIT, IOR) • Good level of R&D expenditure • 1,28% of the regional GDP against 1,16% of the national average) • Good engagements in R&D • 3,7 inhabitants over 1.000 against a national average of 2,7) • 249 laboratories for technological transfer • first in Italy for number of laboratories recognised by the Italian Ministry of University and Research • 529 enterprise research projects • 26 new enterprises - high tech • 12 enterprises’ industrial laboratories • 27 research and technological transfer laboratories promoted by universities • 24 innovation centres • 6 innovation parks • 1 capital venture fund • 930 new R&D researchers in enterprises • 313 new researchers DEDICATATED to applied research in 27 laboratories (that will reach to 500 university researchers that work partially for laboratories) • 750 research contracts between enterprises and research centres • 361 new industrial patents from the 529 enterprises’ projects
SOCIO-ECONOMIC OVERLOOK TRADE FAIR SYSTEM single system divided according to sector 13 exhibition centres 3 main exhibition centres Bologna – Rimini - Parma Exhibitions: 99 Hired space: 1.5 mil. Sqm (ca) Exhibitors: 39,000 Visitors: 3,300,000 EMILIA-ROMAGNA TRADE FAIR ACTIVITY IN 2006 INTERNATIONAL EVENTS IN 2006 Exhibitions: 40 Hired space: 1.2 mil. Sqm (ca) Exhibitors: 29,207 Visitors: 2,545,520 TRADE FAIRS ABROAD CHINA - RUSSIA – BRASIL - USA MAIN AGROINDUSTRY TRADE FAIRS PARMA: CIBUS, CIBUS TEC BOLOGNA: SANA (organic food) CESENA: MACFRUT RIMINI: MSE, SIGEP
SOCIO-ECONOMIC OVERLOOK INDUSTRIAL CLUSTERS VERTICALLY-INTEGRATED PRODUCTION CHAINS Mechanics AGRICULTURE & AGROINDUSTRY Building Textile & clothing Health & Wellness
EMILIA ROMAGNA REGION AGRICULTURE & AGROINDUSTRY
AGRICULTURE & AGROINDUSTRY KEY FACTS >150,000 businesses operating in the sector AGRICULTURE Production of 13% of the national total for agricultural exports 15 DOP products 11 IGP products 200 “Tradizionali” products AGROINDUSTRY Production of 32% of the total Italian exports in agricultural machinery Leader in automatic wrapping and packaging machines (accounts for 50% enterprises and 70% turnover of the sector) Agricultural machines Food processing equipment Packaging machines Technologies for food preservation
AGRICULTURE & AGROINDUSTRY INTEGRATED PRODUCTION SYSTEM TERRITORIAL CONCENTRATION OF FOOD PRODUCTION ALONG SPECIALIZING LINES VERTICAL INTEGRATION BETWEEN FARMING AND FOOD PROCESSING RESEARCH & DEVELOPMENT AND PROMOTION AGROINDUSTRY PRODUCTION CHAIN PRODUCTION FOOD PROCESSING SUPPLY CHAIN PRODUCT QUALITY MANAGEMENT RESERACH & DEVELOPMENT
AGRICULTURE & AGROINDUSTRY PRODUCTION • 8% of Italian farming enterprises • 15,3% of total Italian export in agriculture, (ranking 1st among all Italian regions in 2005) • 1.141.000 ha of land dedicated to agriculture • Main products: cereals, wine, fruit, raising of cattle, pigs and poultry and milk production. AGRICULTURE • 5th among all Italian regions for importance in organic farming • 1st among Northern Italy for importance in organic farming • 5.000 operators (8% of national operators) ORGANIC FARMING • over 50% of national production • over 32% of Italian exports in the sector • 75 excellent firms employing more than 12.000 workers (75% of total workers, 83% of total turnover and 78% of total technical investments of the regional agricultural machinery sub-sector) • Main products: tractors, hoes, shredders motor- mowers, cultivators and motorised gardening equipment. AGRICULTURAL MACHINERY
AGRICULTURE & AGROINDUSTRY FOOD PROCESSING Enterprises involved in post-harvesting phase are concentrated in a few specific provinces, according to: • type of produce (e.g. Forlì and Cesena specialised in fruit and vegetable processing) • type of manufacturing (e.g. Bologna specialised in food packaging) POST HARVESTING TECHNOLOGY • 30% Italian enterprises located in Parma • Parma core of the food processing equipment industry • Main products: tomato processing equipment, fruit and vegetable processing machines, meat processing machines, pasta processing machines. FOOD PROCESSING EQUIPMENT national and international leader in automatic wrapping and packaging machines accounts for about 50% of national enterprises and 70% of the turnover of the sector Packaging Valley, between Modena and Bologna enterprises invest 3% - 7% of their turnover on R&D Main products: bottling systems, palletizers,, filling-closing machines, automatic machines for food packaging, wrapping machines. FOOD PACKAGING
AGRICULTURE & AGROINDUSTRY SUPPLY CHAIN • Ensuring that foodstuff quality is preserved while moving along the production chain, from land to consumer; • Cold chain related services especially concentrated in the area between Cesena and Ravenna; • High level of innovation and development; • Play key role in the improvement of the vertical integration of the productive chain. COLD CHAIN
AGRICULTURE & AGROINDUSTRY PRODUCT QUALITY MANAGEMENT • Emilia-Romagna supports quality certification as a key tool for the protection of consumers • Certification related to the requirements of a company (e.g. environmental management) • Certification related to the characteristics of specific food productions (e.g. guarantee against GMOs use). • Food traceability and DOP and IGP quality marks are among the most relevant certification systems to be implemented in Emilia-Romagna. FOOD QUALITY CERTIFICATION • 1st Italian region to adopt specific rulings for the production of Controlled Quality products and to adopt a law on the traceability of foodstuffs • 2 types: food-chain traceability (UNI 10939) or company traceability (UNI 11020). FOOD TRACEABILITY TYPICAL CERTIFIED QUALITY PRODUCTS Protected Denomination of Origin (DOP) = 15 products Protected Geographic Indication (IGP) = 11 products "Tradizionali“ = nearly 200 products
AGRICULTURE & AGROINDUSTRY RESEARCH & DEVELOPMENT • Products and processes (e.g. biotechnology, logistics and traceability, processing and packaging technology); • Food quality and safety (e.g. chemical and microbiological methods of analysis, molecular traceability, sense analysis); • Raw materials (e.g. raw materials quality and safety, environmental traceability and sustainability). AGROINDUSTRY R&D TOPICS • > 180 research groups • 750 researchers • 1100 projects developed • 1300 national & international scientific partnerships • > 600 collaborations with private companies; • 43 registered patents • 21 new R&D spin off enterprises (2002-2007) • 3 Industrial Research Laboratories (Cerealab, Siqual, Tecal) • 3 Innovation Centres (Citimap, Proattivo, Siquilaca) • private enterprises research departments • international research centres • European Food Safety Authority (EFSA) in Parma • Research centres and institutions (CENTURIA-RIT, CRPA, CRVP, CSO, SSICA, Parmigiano Reggiano Consortium, Prosciutto di Parma Consortium R&D NETWORK
AGRICULTURE & AGROINDUSTRY GEOGRAPHICAL DISTRIBUTION Top brands: Barilla, Granarolo, Prosciutto di Parma and Parmigiano Reggiano
EMILIA ROMAGNA REGION TRADE RELATIONS
TRADE RELATIONS EMILIA-ROMAGNA EXPORTS COMPOSITION EMILIA-ROMAGNA1st Italian regionfor exports in: Agricultural machinery Food products Tiles Source: elaboration ISTAT data
TRADE RELATIONS EMILIA-ROMAGNA IMPORTS COMPOSITION Source: elaboration ISTAT data
TRADE RELATIONS EMILIA-ROMAGNA TRADE RELATIONS Source: elaboration ISTAT data
TRADE RELATIONS EMILIA-ROMAGNA TRADE RELATIONS Source: elaboration ISTAT data
TRADE RELATIONS TRADE & INDUSTRIAL OPPORTUNITIES INDUSTRIAL COOPERATION TECHNOLOGY TRANSFER BEST PRACTISES TRAINING PRODUCTION PARTNERSHIPS SUBCONTRACTING RELATIONS MECHANIC PLATFORM includes AGRICULTURAL MACHINERY & RELATED TECHNOLOGIES
TRADE RELATIONS MECHANIC PLATFORM THREE-YEAR PROGRAMME (2008-2010) AIM provide enterprises operating in the mechanic sector and more internationally oriented, as well as their subcontractors, a strategic point of reference in support of their decisional processes PRIMARY TARGET COUNTRIES Brasil, Russia, India, China, South Africa, Turkey SECONDARY TARGET COUNTRIES Thailand, Malaysia, Indonesia, Vietnam, Korea (ASEAN) BRIDGE COUNTRIES Hong-Kong, Singapore HIGH-TECH COUNTRIES Japan, Israel, United States 17 INITIATIVES • sector study • enterprise check ups • promotional events at trade fairs • international exhibitions • training courses • incoming & outgoing missions
CONTACT EMILIA-ROMAGNA REGIONDepartment of Policies for the internationalization of SMEs Viale Aldo Moro, 44 40127 Bologna (Italy)Tel: + 39 051 6396420 Fax: +39 051 6396512e-mail: sportelloestero@regione.emilia-romagna.itwww.sprint-er.it – www.ermesimprese.itHEAD OF UNIT: Ruben Sacerdoti