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Chewing Gum Action Group 2014 workshop

Chewing Gum Action Group 2014 workshop. What is PR?. PR will: Complement the advertising B e used to secure positive coverage in your local media A ppear as opinion or recommendation R each a wide target audience H elp disseminate your message to your target audience

chandler-sanders
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Chewing Gum Action Group 2014 workshop

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  1. Chewing Gum Action Group 2014 workshop

  2. What is PR? PR will: Complement the advertising Be used to secure positive coverage in your local media Appear as opinion or recommendation Reach a wide target audience Help disseminate your message to your target audience Include the campaign’s key messages Influence opinion and behaviour

  3. Coverage

  4. 2014: PR aims Leverage 2014’s advertising campaign and target regional media Raise awareness of the campaign by reporting on 2013’s positive results Work closely with participating LAs and BIDs to ensure a coordinated approach Secure high quality media coverage that delivers key messages

  5. 2014: Approach • Launch 2014 campaign - creative photography tying in with ‘Bin it your way’ theme • Launch in London Borough • Roll out to participating LAs/BIDs • Support LAs/BIDs with toolkit including: • Template press release with approved CGAG quotes • Q&A document about the campaign • Photography and tips on how to take press worthy shots

  6. 2014: Approach - how will Rewired help? Phase 1: pre-launch Draft press release, photo call notice and approve quotes; regional and national versions Compile media lists; national and tailored regional Stage creative photo stunt to launch campaign Send embargoed release to LAs/BIDs ready for issue; assist with getting additional quotes if needed Confirm roles and responsibilities for ‘sell-ins’ with LAs/BIDs Send embargoed release to nationals day before launch

  7. 2014: Approach - how will Rewired help? Phase 2: launchday (and immediate run up) Contact national press and broadcast press to secure coverage ‘Sell in’ to key regional titles and outlets Liaise with LAs/BIDs to assist with media enquiries Assist with any interview requests

  8. 2014: Approach - how will Rewired help? Phase 3: post-launch Collate coverage and evaluate impact - Key messages - Photography - OTS/AVE - Region breakdown

  9. Rebecca Williams – rebecca@rewiredpr.com 0121 236 2132

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