Greg DeShields Senior Director Corporate Relations

1. ICHRIE Lodging SIG Presentation:American Hotel & Lodging Association “Establishing a Student Chapter at Your University”Friday, July 29, 20113:15pm - 4:15pm Greg DeShields Senior Director Corporate Relations

2. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ AGENDA • Brief Introduction American Hotel & Lodging Association • The American Hotel & Lodging Association Student Chapter model • Steps to develop an American Hotel & Lodging Association Student Chapter • Benefits of American Hotel & Lodging Association Student Chapter • Developed Chapters and Temple University model • Who to Contact

3. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ Serving the hospitality industry for nearly a century, the American Hotel & Lodging Association(AH&LA) is the sole national association representing all sectors and stakeholders in the lodging industry, including individual hotel property members, hotel companies, student and faculty members, and industry suppliers.

4. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ AH&LA student chapters can be established/maintained only at college or university offering a sequence of at least five hospitality‐related classes supplemented with additional relevant courses of study. Students creating a chapter should develop a customize mission statement, policies, and practices, building the structure for a sustainable organization. The purpose of a chapter is to keep members involved in AH&LA and the industry on state and national levels, as well as to maintain access to cutting edge insights of the hospitality industry, communicate with industry leaders, and develop support the future of hospitality.

5. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ • Getting Started • To be a recognized AH&LA Student Chapter: • Minimum of (15) AH&LA student members, (10) of whom need to be at the junior level or below • An AH&LA faculty member to serve as the Chapter’s faculty advisor, who has five our more years professional experience in hospitality • Written permission from your school to be recognized as a chapter industry leaders, and develop support the future of hospitality.

6. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ Membership Fee $45 annually Key Student Member Benefits News and Information • Lodging Magazine, Lodging HR & Law, daily e‐news source, and AH&LA SmartBrief • Access to the Members Only Website section Education • Access to the AH&LA Educational Foundation scholarships Career • placement in Hcareers’ resume bank access to AH&LA's Career Center Events • Free admission AH&LA Fall Conference & Intl. Hotel/Motel & Restaurant Show Extra Savings • 40% off at Staples for school supplies • Prescription Drug Discount Card save up to 35%

7. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ • California State Polytechnic University, Pomona • DePaul University • Florida International University • Georgia State University • Johnson & Wales University • Kirkwood Community College • Oklahoma State University • Penn State University • Purdue University • San Diego State University • Temple University • University of Central Florida • University of New Orleans • University of Wisconsin - Stout ESTABLISHED CHAPTERS

8. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ Top 5 Challenges Organizing and developing a Strategic Plan Educating students about AH&LA also acquiring members Organizing and facilitating out-of-state events for the chapter (including ticketing, transportation & lodging) Keeping student engaged in the educational offerings of AH&LA Managing financials and developing ways to acquire funding Top 5 Accomplishments Establishing a new student chapter - Writing bylaws, a mission statement, vision statement, and strategic plan. Acquiring 45 student members in the first semester Attend to the AH&LA Fall Conference at the International Hotel Motel and Restaurant Show Establishing a professional website with various sections Celebrating Hospitality Week on campus by hosting a panel of recent graduates. Temple University AH&LA Student Chapter 2010-2011

9. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ Temple University Student Chapter (AH&LA) Strategic Plan 2011-2012 • Wednesday, July 6th, 2011 - 9:00am – 12:00pm • Strategic Planning Session Facilitator: Greg DeShields, Senior Director for Corporation – School of Tourism and Hospitality Management • AGENDA • 9:00am – 9:15am (Greg DeShields) • Networking Breakfast and Introductions - (6) Reasons Why • What do I want from AH&LA Student Chapter? How can I bring value to AH&LA Student Chapter? • What would be the best benefit we can bring to members? Who do I want to meet during my AH&LA Student Chapter leadership? • How will I leave the AH&LA Student Chapter improved?What is my Career Goal? • 9:15am – 9:45am (Team Assignment) • Step 1: Mission Review (approximate time required: 30 minutes) • 9:45am – 10:00am (Greg DeShields) • Step 2: Organizational Mandates (approximate time required: 15 minutes) • 10:00am – 10:15am (Greg DeShields) • Step 3: "Back to the Future" (approximate time required: 15 minutes) • 10:15am – 10:30am (Team Assignment) • Step 4: Envisioning the Future (approximate time required: 15 minutes) • 10:30am – 11:00am (Team Assignment) • Step 5: SWOT (approximate time required: 30 minutes) • 11:15am – 11:45am (Greg DeShields) • Step 7: Setting Out the Steps and Time Frame (approximate time required: 30 minutes) • 11:45am – 12:00pm = (Team Homework) • Step 8: Bringing It All Together-Writing the Plan • Step 9: Reviewing and Revising the Mission • Step 11: Checking Progress on the Plan

10. American Hotel Lodging Association "Establishing a Student Chapter at Your University“

11. American Hotel Lodging Association "Establishing a Student Chapter at Your University“

12. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ An established AH&LA Student Chapter on the State and National levels can provide your college or university access to key leaders. Additionally, an established Student Chapter adds value to those students attending your institution, and when recruiting, will distinguish your school through its industry affiliations.

13. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ Leaders and members of your student chapter graduate become members of AH&LA “Under 30 Gateway” addressing the personal and professional needs of young hospitality professionals. This new network offers a further way to connect with your graduates after they have embarked upon their careers, creating another avenue to remain linked and cultivating alumni relations.

14. American Hotel Lodging Association "Establishing a Student Chapter at Your University“ Key AH&LA Contacts: Netanya Stutz Student Chapter Liaison and Senior Marketing Manager nstutz@ahla.com http://www.ahla.com/chapters/ (202) 289‐3160