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How to Get More Customers from Social Media

How to Get More Customers from Social Media. Greig Whitton Founder, Evergrow. Matt Wilke Marketer, Maven Agency. Webinar outline. Greig Whitton. Matt Wilke. What is social media marketing? How does it work? What can you expect? What are the keys to success? Where should you begin?.

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How to Get More Customers from Social Media

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  1. How to Get More Customersfrom Social Media GreigWhitton Founder, Evergrow Matt Wilke Marketer, Maven Agency

  2. Webinar outline GreigWhitton Matt Wilke • What is social media marketing? • How does it work? • What can you expect? • What are the keys to success? • Where should you begin?

  3. What is social mediamarketing? GreigWhitton • Matt Wilke • Sharing content and engaging with other social media users for brand awareness, lead generation, and customer loyalty

  4. What is social mediamarketing? GreigWhitton • Matt Wilke • More than 1 billion people already use social networks

  5. What is social mediamarketing? GreigWhitton • Matt Wilke • Tremendous potential to influence purchasing decisions, but the right balance between “social” and “marketing” is needed

  6. How does it work? GreigWhitton • Matt Wilke • Step 1: People become aware of your brand

  7. How does it work? GreigWhitton • Matt Wilke • Step 1: People become aware of your brand • Step 2: They learn more about your offering

  8. How does it work? GreigWhitton • Matt Wilke • Step 1: People become aware of your brand • Step 2: They learn more about your offering • Step 3: You nurture their readiness to buy

  9. How does it work? GreigWhitton • Matt Wilke • Step 1: People become aware of your brand • Step 2: They learn more about your offering • Step 3: You nurture their readiness to buy • Step 4: They buy from you

  10. What can you expect? GreigWhitton • Matt Wilke • Quick and mostly easy to use

  11. What can you expect? GreigWhitton • Matt Wilke • Quick and mostly easy to use • Difficult to predict

  12. What can you expect? GreigWhitton • Matt Wilke • Quick and mostly easy to use • Difficult to predict • Usually takes time to generate results

  13. What does it involve? GreigWhitton • Matt Wilke • Step 1: Pick the right channels • Which social networks are your existing customers using? • Which media fit your brand and offering?

  14. What does it involve? GreigWhitton • Matt Wilke • Step 1: Pick the right channels • Which social networks are your existing customers using? • Which media fit your brand and offering? • Master one social network before you diversify further

  15. What does it involve? GreigWhitton • Matt Wilke • Step 2: Plan your sales funnel • What content will you share to capture attention? • How will you communicate your offering? • How will you nurture leads? • How will you influence purchasing decisions?

  16. What does it involve? GreigWhitton • Matt Wilke • Step 2: Plan your sales funnel • What content will you share to capture attention? • How will you communicate your offering? • How will you nurture leads? • How will you influence purchasing decisions? • Research successful brands

  17. What does it involve? GreigWhitton • Matt Wilke • Step 3: Create your profile • Take advantage of as many profile features as possible • Invest in professional design to create a strong first impression

  18. What does it involve? GreigWhitton • Matt Wilke • Step 3: Create your profile • Take advantage of as many profile features as possible • Invest in professional design to create a strong first impression • Visit other brand profiles for ideas and inspiration

  19. What does it involve? GreigWhitton • Matt Wilke • Step 4: Share content • Familiarise yourself with engagement rules and norms • Share content that is of real value and encourage other users to share it • Use explicitly promotional content sparingly and strategically

  20. What does it involve? GreigWhitton • Matt Wilke • Step 4: Share content • Familiarise yourself with engagement rules and norms • Share content that is of real value and encourage other users to share it • Use explicitly promotional content sparingly and strategically • Plan ahead and prepare a content calendar

  21. What does it involve? GreigWhitton • Matt Wilke • Step 5: Maintain! • Monitor both engagement and sales metrics • Identify high performing content trends • Explore complementary networks and channels

  22. What does it involve? GreigWhitton • Matt Wilke • Step 5: Maintain! • Monitor both engagement and sales metrics • Identify high performing content trends • Explore complementary networks and channels • Use short-term targets and campaigns

  23. Where should you begin? GreigWhitton • Matt Wilke Familiarise yourself with different social networks See what successful brands are doing Plan thoroughly in advance

  24. Need more help? GreigWhitton • Matt Wilke • Evergrow forums • Online marketing guides • Greig: 021 671 8225 • Matt: 021 461 6817

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