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Advanced Strategies of BUTTERFLY MARKETING

Advanced Strategies of BUTTERFLY MARKETING. By Mike Filsaime. What We Will Learn Today. Butterfly Marketing List Building Why Consider Membership Sites ( Managed Members Area ) Viral Marketing Passive Lifetime Income The Marketing Funnel. What Is The Butterfly Effect.

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Advanced Strategies of BUTTERFLY MARKETING

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  1. Advanced Strategies ofBUTTERFLY MARKETING By Mike Filsaime

  2. What We Will Learn Today • Butterfly Marketing • List Building • Why Consider Membership Sites(Managed Members Area) • Viral Marketing • Passive Lifetime Income • The Marketing Funnel

  3. What Is The Butterfly Effect "The flapping of a single butterfly's wing today produces a tiny change in the state of the atmosphere. Over a period of time, the atmosphere actually diverges from what it would have done. So, in a month's time, a tornado that would have devastated the Indonesian coast doesn't happen...."(Ian Stewart, Does God Play Dice? The Mathematics of Chaos, pg. 141)

  4. What Is Butterfly Marketing • Butterfly Marketing is understanding that there are very small changes you can make just 1 time early-on in your marketing that can have a Dramatic effect on your results, your income, and your business… Good or Bad.

  5. Leverage • Robert Kiyosaki – Rich Dad Poor Dad • Poor Dad – Work Hard – Earn Money in a linear fashion? • Working Hard Doesn’t Work

  6. Leverage (cont’d) • Rich Dad – Wealth and Money are “Created” and NOT made in linear fashion.

  7. How Most People Think Linear The Harder I Work… The More I Earn.

  8. How Wealthy People Think Leverage The Smarter I Work… The More I Earn &The Less Hard I Work. Fractal Growth Income 

  9. Search Engine Ranking Joint Ventures Adwords Adsense income Copy Writing ProgrammingSkills Website Design Good Opt-In List Great Product Great Support What Are The Most Important Items In Your Marketing?

  10. What Are Advantages Of A Good List? • Make Money on Demand • Joint Venture Partners Will Seek YOU Out • Your Members Become Your Affiliates • Your Members Become New Customers Over and Over • You Can Leverage Members toLaunch New Sites

  11. My Current List Size…. • 359,825 Opt-In MembersIn Just 3 Years… • 185,785 Unique Active Members(After De-Dup. and Un-Sub)

  12. What I Am Able To Do With My List • Some Real World Results…

  13. 2 Emails 41 Sales Made Gross Sales$40,877 John Reese One Of The Top Affiliates for Traffic Secrets RE Launch

  14. 1 Email 135 Sales Made Gross Sales$12,692 Brad Callen One of The Top Affiliates – SEO Elite

  15. 1 Email 206 Sales Made Gross Sales$13,802 Jeremy Gislason Top Affiliates For Jeremy Gislason - Sure Fire Wealth

  16. Teleseminar 315 Sales Made Gross Sales$9,118 Russell Brunson 351 Sales from 1 teleseminar - Russell Brunson

  17. Teleseminar 18 Sales Made Gross Sales$159,102+ Shawn Casey Top 5 Power Affilaite ForPrivate Coaching ProgramShawn Casey

  18. 3 Email 81 Sales Made Gross Sales$80,757 Jeff Walker 1 Of TheTop Affiliate’s For Jeff WalkerProduct Launch Formula

  19. Average Sales Per 1 Email • $10,000+ • I Earn 50% on Average ($5000)

  20. Passive Income From My Sites

  21. Passive Income From My Sites

  22. Additional Income Recap • Jan - $29,681 • Feb - $41,856 • Mar - $49,069 • Apr - $39,120 • May - $62,533 • Jun - $26,423 • July - $55,625 • Aug - $56,691 • Sep - $51,761 • Oct - $63,424 • Nov - $45,582 • Dec - $71,692 • Total $592,637 ($49KAvg./Mo.) (Plus…)

  23. Your Recipe For Success • Why Follow a Recipe? • Get Ready –The following is Time Tested and Proven That it Works! • If you follow this… you can have theVery Same results.

  24. Begin With The End In Mind • déjà vu – Success Already Seen • Use Proper Marketing ToolsShopping Cart, Email Software, Support, Affiliate etc • Record Everything – Everything you do is future content. • Outsource - Tread Water or Swim Forward • Create Your Marketing Funnel

  25. 35% - 65% <Conversion> 2% - 3% What Is Your Focus? 97% Of Your Efforts Are Wasted!

  26. Opt IN Prospect w/ Free Or Better Ebook $19 - $47  Transcripts, Audio, MP3, CD’s - $97  DVD Course $197 - $297  Home Study Multi Media $497 - $997  Seminar (ACL Learning Programs)$497 - $5000  Group Coaching / Workshops$2500 - $20,000  The Marketing Funnel

  27. Proper Focus Procedure • Stop Selling upfront • Opt In Prospects With Free Or Better • Convert Prospects To Customers • Drive Prospects and Customers Through Your Marketing Funnel

  28. Leverage Funnel With Viral Marketing

  29. The Viral Exponent (X-Factor) • x V If X= • .89 = 100, 89, 79, 70 …3,2,2,2,1 • 1.0 = 100, 100, 100, 100…….100 • 1.1 = 100, 110, 121, 133, 146 • Sales Copy, Promotion Tools, Affiliate % , JV’s can all help increase the X-Factor

  30. exponent(Growth Rate)Viral Time 0.89 1.00 1.01 1.04 Totals After 31 Days8313100 36125933

  31. Things To Make Your Sites Viral(The Butterfly Effects) • Instant Affiliate Link • Focus on WIIFM – (What’s In It For Me) • Use Dynamic Tools • Use Audio and Video Instructions • Provide Multiple Promotion Tools With A Step-By-Step Process(See Free-Advertising-Blog.com)

  32. Promotion Tools (increase V^x) • Email Letters – (Multi Subject lines*) • Tell A Friend • Ezine Letters • Blog Reviews • Articles • Banners And Images • Top Sponsor Ads • Pay Per Click • Email Signatures • Forum Signatures

  33. The Thank You Page Concept • Passive List Builder • Passive Money Maker • Passive Backend Sales • Can Be Used In Any Niche • www.NICHE-Secrets.com orwww.NICHE-Secrets-Revealed.com • Interview an Expert On his/herBack End Product

  34. Case Study - Thank You Page

  35. Flow – Signup Free

  36. Flow – One Time Offer

  37. Flow - Sell Back End Items Great Content Soft Sell Infomercial

  38. Flow – Affiliate Notice URL

  39. Flow – Provide Tools

  40. Current Member New Member New Member New Member New Member New Member Flow – Viral Promotion

  41. Repeat New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member New Member

  42. Passive List Builder

  43. 1 Year Case Study Results – FiresaleSecrets.com • Launched With Only 12 JV Partners • I Never Told My List In Formal Email • Over 14,416 Total New Members • 3.5% OTO Conv. • 519 Sales x $97 • $51,000 In Sales And Counting • 40+ New Members Per Day

  44. Butterfly MarketingWhat We Learned • Why List Building Is So Important • Membership Sites = Perfect Vehicle • The Marketing Funnel • Viral Marketing Leverage • Passive Lifetime Income

  45. Some Personal Success Clients… • Keith Wellman • Cody Moya • Brian Edmondson • Willie Crawford • Tellman Knudsen

  46. What is the _____ ______ ?

  47. I5 Protégé Mastermind • Mike Filsaime, Tom Beal, Donna Fox, Paulie Sabol, and You… =I5

  48. I5 Protégé Mastermind • STRATEGIES • I – Self Motivation and Excellence • Idea • Implement • Income • Infinite

  49. I5 Protégé Mastermind • Mentoring • Individual Action • Intensive Information • Incremental Changes • Interactive Workshops • In The Flow - Understanding

  50. I5 Protégé Mastermind • 2 Intensive Slide Driven Monthly Coaching Calls • 1 Additional Industry Expert Call Each Month • 1 Live Personal 1 On 1 Call In Day Each Month

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