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Presented by Daniel Bright

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time By: Maria Veloso. Presented by Daniel Bright. Web Copy That Sells: What does this mean to you?. The web is continuing to grow in the business world and everyone needs a website.

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Presented by Daniel Bright

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  1. Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every TimeBy: Maria Veloso Presented by Daniel Bright

  2. Web Copy That Sells: What does this mean to you? • The web is continuing to grow in the business world and everyone needs a website. • Maria Veloso gives us a simple, yet effective blueprint to be successful when writing web copy • Copywriters- People who use words to communicate a sales message online. (not to be confused with copy right)

  3. Maria Veloso: A Copywriting Genius • She is the director of Web Copywriting University • Former director of creative writing at Aesop.com. • 27 years of experience • Well known as one of the best web copywriters in the world today

  4. The Fundamental Rules for Writing Web Copy that Sells: • Don’t make your website look like an advertisement • Stop readers dead in their tracks • Capture e-mail addresses • www.eastbay.com - looks like an ad

  5. Simple Web Copy Do’s and Don’ts: Do’s • Do write in a conversational style • Do use contractions. Ex: “I’ve” instead of “I have” • Do not use “corporatespeak” • Don’t try to impress your reader with fancy words. Don’ts

  6. People Scan: Make your Copy Scannable • Use bulleted lists to summarize content • Highlight (by using bold or italic fonts or by underling selected keywords to help scanners move through your copy. • Write meaningful subheads • Present one idea per paragraph • Use the inverted pyramid style of writing. • Present key points and conclusions first, followed by less important information and background material.

  7. 3 Things you Must Know Before you Write Web Copy: • Know your objective! • Know your target audience! • Know your product or service!

  8. What Your Web Copy Needs: • Inject emotion. People buy on emotion and justify with logic. Words tell, Emotion sells. • Add bullet points, bonuses, guarantee and close. • Add psychological devices. • A persuasion device that gets people to commit to the sale. • Specific words you can plant in your web copy that make your readers believe what you say. • Replace rational words with emotional words.

  9. Give the Viewer a Reason Why: • The “reason why” device. • Always tell your readers why the need to do what you’re asking them to do. Something as simple as “ you must act now!” is sufficient. • Limited time only! • Cliffhanger Effect – make the viewer want to click through to the next page • Embedded Commands- “I wonder how fast you will want to buy this product”

  10. The First Look: The First Screen, The First Paragraph • The most important element of a website is the first screen that is visible to the viewer. • This is the prime area for sales and advertising. • You must grab the attention of the reader so they continue on. • Make them an offer they can not refuse • www.copywritingcoach.com The First Screen- What the viewer sees on their screen when they visit your site The First Paragraph

  11. The Body: • Give a compelling promise early in the body copy that the material viewers are about to read is worth their while. • Establish early in the copy who is writing the piece and why the audience should believe the writer. • Craft text links that are engaging and highly clickable. • Use phrases that take the edge off the act of purchasing and make it look easy.

  12. E-mail: The Killer Internet Application • How many people in this room have an e-mail address?

  13. E-mail: The Killer Internet Application • Virtually every person who is online sends and receives email, but not everyone surfs the web. • E-mails can get people to go to your website • Helps build a relationship with your customer • You want your e-mail to relate to other e-mails they are getting • Make it something they can recognize

  14. www.ConstantContact.com • You must use a program that will send each e-mail out at once so that spam blockers do not block your e-mail

  15. What makes this book good? • Veloso was able to explain to the reader the difference when writing on the web compared to everything else. • Gave simple and easy steps to follow when writing web copy • If you do this… Then this will happen • Veloso presented her ideas as fact • Very general What could this book improve upon?

  16. Web Copy That Sells: • 4 out of 5 stars on Amazon.com • Information that any Internet marketer needs to know!

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