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2.02 Classify the functions of marketing and the marketing mix.

2.02 Classify the functions of marketing and the marketing mix. Classify the functions of marketing. Product/service management Pricing Marketing Information Management (MIM) Selling Promotion Distribution. Summarize the marketing mix.

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2.02 Classify the functions of marketing and the marketing mix.

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  1. 2.02 Classify the functions of marketing and the marketing mix.

  2. Classify the functions of marketing • Product/service management • Pricing • Marketing Information Management (MIM) • Selling • Promotion • Distribution

  3. Summarize the marketing mix • Marketing mix: A combination of decisions a business makes in order to best reach its target market. Known as the four Ps (product, price, place, promotion).

  4. Marketing Mix: Product • Businesses must decide which products to offer customers.

  5. Marketing Mix: Price • The amount a business charges customers for a product.

  6. Marketing Mix: Place • Having the product available at the right time and location. Also known as distribution.

  7. Marketing Mix: Promotion • Informing and reminding customers of the products available to them and persuading them to purchase. • Promotion includes advertising, personal selling, sales promotion, and publicity.

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