1 / 2

Phoenix 2014

DATABASE: Keep growing and increasing your Database. IT’S THE MOST IMPORTANT THING YOU CAN DO! Phoenix currently has 15,209 customers in their database! Introducing the Frequency App: Retailtainment concept: draw customers in to database & make it easy for customers to sign in!

cheng
Download Presentation

Phoenix 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DATABASE: Keep growing and increasing your Database. IT’S THE MOST IMPORTANT THING YOU CAN DO! Phoenix currently has 15,209 customers in their database! Introducing the Frequency App: Retailtainment concept: draw customers in to database & make it easy for customers to sign in! Cut cost and annoyance: filling out, mailing, entering, PRINTING cards… Track frequent customers vs. “1 timers” Run ad campaigns accordingly Offer incentives for multi-visits vs. discounts on each visit Need new cards? Email Andy! Andy@directresultsmg.comHave completed cards? Mail them to us! 913A Westbrook Drive, Charlotte, NC 28202 Phoenix 2014 WORLD OF OUTLAWS: World of Outlaws is right around the corner! This weekend is the NAPA Auto Parts Wildcat shootout at the Tucson international Raceway! Customers who bring a valid NAPA receipt to the race will get $5 off their General Admission ticket! AT TRACK: NAPA Hospitality/VIP area Catered BBQ Style Driver Appearance 20% discount on additional tickets MARK YOUR CALENDAR: Saturday, March 8 WILD HORSE PASS/PURE SPEED RACING: Through this yearlong sponsorship NAPA receives signage throughout the track, the grassy area during the NHRA Arizona Nationals Race for “NAPA Day”, as well as a blocked off area in the grandstands for Arizona Nationals, NAPAtized trash cans, PA announcements at all racing events run by Sun Valley, optional radio remote on location, optional 2 night track rental for company function (PURE SPEED RACING) and three Lucas Oil Events! Looking forward to another year of racing! DIGITAL: New this year we are going to push coupons online at an individual store level through Facebook. This means that each coupon will be only relative to each store and we can track how many coupons are downloaded for each store. We’ve found this to be highly effective in driving foot traffic. We are running digital in March, April, May, June, July, October, and Holiday LUCAS OIL EVENTS: March 22 & 23, Off Road Racing Series April 12 & 13, Arizona Lakefest Lucas Oil Season Opener Nov 1-2, World Finals Boat Race (naming rights) Doug Foley Pure Speed Racing: 1 day event at Wild Horse Pass Speedway Possible for 1 person per store to attend Dragster Experience: drive a top fuel Ride along: 2 seater – Ron drives? Race: set up the tree and go with mustangs Pure Speed Date TBD • INCLUDES: • Instruction provided • Lunch • Video of customer/you driving LOCAL TRACKS/EVENTS/RACING LEAGUES Continue to sponsor tracks/events/racing leagues in and around YOUR stores. Possibilities include, but are not limited to: Kingman, Central Arizona, NASA, McAnally, Arizona Speedway, Thunder Raceway, Lucas Oil I-10 Speedway, Street Drags (Lake Havasu), Valley of the Sun Quarter Midget Association

  2. GRAND CANYON PRO RODEO ASSOCIATION: MARK YOUR CALENDAR: November 21, 22 & 23, 2014 GCPRA Finals Rodeo Avi Resort & Casino Mojave Crossing Equestrian Events Center & Arena Ft. Mohave, AZ • Annual Sponsorship: • Year two of the (GCPRA) as the title sponsor. • In store support: • COWBOYS WELCOME • At Event: • Vendor space during the 2014 GCPRA State Finals Rodeo • links to NAPA website on www.GCPRA.net • banner and flag advertising at all lead sanction rodeos including the finals • VIP Suite and Banquet during 2014 State Finals rodeo. • Includes advertising via TV, Radio and Printwhere available UNIVISION: We will continue our goal to dominate Hispanic TV Marketand build upon “Jose” and shoot local feeling ads in your stores. During all 50/50 months this year, we will advertise the national programs on Univision throughout the state with a little help from our buddy, JR. COLLEGE: • We are going to continue working with Arizona State University and the University of Arizona with a sponsorship promotion. This promotion is geared towards reaching the younger demographic. We want to use this promotion to gather names for your database and brand a younger audience. Customers enter the promotion through store’s NAPA Advantage Card program or online at AZRivalry.com. Winners that are selected from all stores entries will win 2 tickets, field passes, and hospitality before the game. • ELEMENTS INCLUDE: • MAGNETS: each store will receive schedule magnets. • STORE POSTER: 24x36 • COUNTER CARD: 8.5x11 • MEDIA: ASU Facebook posts, Online media, and email blasts to their fan base • COUPON BOOKS: distributed to all season ticket holders with 20% off NAPA and NAPA Auto Care Center Coupon phoenix.localnapastore.com Keep visiting your communication site for important, up to date local and national NAPA advertising information.

More Related