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Rise To Success: Nike

Rise To Success: Nike. Economic Genius or Selfish Robber Barons?. Background. I began this research project to try to understand how a corporation evolves from a local business into a worldwide corporate giant.

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Rise To Success: Nike

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  1. Rise To Success: Nike Economic Genius or Selfish Robber Barons?

  2. Background • I began this research project to try to understand how a corporation evolves from a local business into a worldwide corporate giant. • Why do some companies fail within a year, and others shoot to the top of their respected market?

  3. Why Nike? • I chose to take an in depth look at Nike to understand their unprecedented rate of achievement. • More intriguing than Nike’s rise to success, was their ability to reacquire their position atop of the sports apparel world, even after they lost their dominance in said market.

  4. History of Nike • Nike was created by Bill Bowerman, the University of Oregon track coach during the 1950’s, and a University of Oregon Distance runner, named Phil Knight. • Knight was a distributor for Onitsuka Shoe Co. (Asics). Bowerman liked the shoes so much he became Knight’s business partner. Knight sold the shoes out of the trunk of his car, and Bowerman would use the shoes to run experiments on. • With the help of Jeff Johnson (A former runner) Nike set up their first retail store, under the name of Blue Ribbon Sports. Blue Ribbon sports would become Nike in 1971, around this time Nike was creating their own shoes separate from the Onitsuka tiger model they distributed.

  5. History (Cont.) • Nike innovated the running shoe by implementing a “Waffle” traction pattern. • Nike chose a young runner named Steve Prefontaine to endorse their product. • Prefontaine passed away at the age of 24, already holding 7 American track and field records. • Nike entered the 1980’s on a roll with the creation of Nike Air technology. Although in the mid 80’s competitors overtook Nike in the athletic apparel market. • Nike, dangerously close to failure, signed an NBA rookie Michael Jordan, thus invigorating the company and setting them back on the track to success. • In the 1990’s Nike truly became a World corporation as they began sponsoring Elite athletes from all over the world.

  6. Nike Today • Today Nike is based in Portland, Oregon • They are the leader in sports apparel and athletic footwear. • So how have they achieved so much success?

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