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It ’ s all about MEMBERSHIP – and RETENTION!

It ’ s all about MEMBERSHIP – and RETENTION!. Adrienne Cox Rotary District 5300 Membership Coordinator. District membership trends. In the last 5 years, from about 2680 members to 2460 A decline of about 10%. Why is Membership Growth Important? DO WE NEED NEW MEMBERS?.

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It ’ s all about MEMBERSHIP – and RETENTION!

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  1. It’s all about MEMBERSHIP – and RETENTION! Adrienne Cox Rotary District 5300 Membership Coordinator

  2. District membership trends • In the last 5 years, from about 2680 members to 2460 • A decline of about 10%

  3. Why is Membership Growth Important? DO WE NEED NEW MEMBERS?

  4. Membership support • Each Group (1-13) has its own Regional Membership Coordinator who: • Provides support to the Club’s Membership Coordinator, President and members • Provides information – what’s worked in other Clubs and Districts to grow and retain members • Serves as a touch stone and sounding board • A resource in implementing new plans

  5. District 5300 Membership Goals for 2011-2012 • At Least Net One New Member Per Club • Minimum of 80% Retention Rate at Club Level • 1 New Club

  6. A couple ideas that have worked!

  7. Increase your membership 10% - 35% at one time! It Doesn’t Get Much Easier Than This! http://www.clubrunner.ca/Portal/SitePages/SitePage.aspx?accountid=50092&pid=56031

  8. Recruitment competitions • Membership is every member’s job!

  9. New ideas! Rotary International is piloting 4 new membership plans – The outcomes will be evaluated during the next 3 years You can try it too!

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  11. Satellite members • Clubs have “spin off” groups that meet independent of the Club’s main meeting • The Satellite meets w the main Club at least monthly • Good for rurals or specific-interest members

  12. Associate members • For “tentative” recruits • Provisional membership for a number of months or a year to see how Rotary “fits” • Not listed as a member until officially inducted • Dues structure can be flexible– it’s up to the Club to decide

  13. Corporate membership • Up to 4 employees of a business can share one membership • One must be senior-level in the business • Dues, voting privileges up to Club to decide

  14. Innovative/flexible Club • Standard rules of Rotary can be changed • Eg, the 4 monthly meetings might include one regular meeting, a service project, a social and a web meeting – or any combination • Eg, a Club for seniors or specific to a military base

  15. RETENTION – A GOOD SYMPTOM! TOP 5 REASONS WHY ROTARIANS LEAVE ROTARY: 1. Moved/Business Transfer 2. Business pressure • Health/Personal 4.Not Enough Value/Disinterest 5. Attendance Requirements

  16. CATCH AND DON’TRELEASE! MEMBER SATISFACTION

  17. Membership and Retention Resources • RI Web site • Zone, District and Club Web sites • District Membership Chair • Assistant Governor • District Governor • RI Membership Staff • Regional RI Membership Coordinator

  18. Membership Trainings • Etiwanda, CA, August 20 • Las Vegas, August 27 – Wm. S Boyd School of Law, UNLV Both, 8:30-noon Join us! News you can use!

  19. Regional Membership Coordinators - by Group #1 Fred Painefspaine@aol.com # 2 Stan Yonemoto stan@yonemoto.com # 3 Siuna Morales, morales.siuna@gmail.com # 4 Cal Magro calmaco@verizon.net # 5 Jill Schwarz jschwarz@aol.com # 6 Harry Borak harrysr@charter.net # 7 Peter Pirranto peterinsurance@verizon.net

  20. Regional Membership Coordinators # 8 Linda Hunt lhunt@ramonaconvent.org # 9 Raghada Khoury raghada@khouryent.net #10 Yvonne Johnson johnsony@cusuccess.net #11 Ken Cox ken@whmlv.com, #12 Meg McDaniel mmcdaniel@lvcva.com #13 Aubrey Branch Branch@hotmail.com, Christine Smith, Membership Advisor Christine.smith@unlv.edu

  21. “We cannot do everything at once, but we can do something at once”- Calvin Coolidge

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