Education Case Studies

2. Education Case Studies • Phonethics Mobile Media (P) Ltd.

3. Education - Clients

4. Media Vehicles Used for Brands • Online media buying – British Council, Strategy Academy • Viral – NIIT,DHL • Face book Application – Raffles Design Institute • SEM- British Council, Strategy Academy, Vidhamandir • SMO-British Council, Strategy Academy, Vidhamandir,DHL

5. British Council Objective – • To get maximum number of applications for the British Council ‘Scotland Scholarships’. • Communicate the scholarship to the student community in general to build awareness. Solution – • Facebook  + Orkut + Google (display ads ) • SMO (Social media optimization) • SEM (Search engine marketing) • Online PR ( Email marketing ) Total Reach– • SEM-Clicks 6,399, • impressions 3,283,101 • SMO-Clicks 14,579 Web Link: http://www.scotlandscholarship.com/

6. Strategy Academy • Online course founded by Prof.Ranjan Das (IIM Calcutta) • Objective – • Increase awareness amongst working professionals about the course • Manage Social Media presence for the institute – establish as a thought leader in ‘Strategy education’ • Solution – • Facebook + Google (display ads ) • Active content management on Social Media (Facebook & LinkedIn Profiles) • SEM (Search engine marketing) • Total Reach– • *Campaign Live from March 10th 2010 onwards • SEM-Clicks 1813 • Impressions 1,287,938 • Facebook Group- 130 members • Facebook Group: http://www.facebook.com/?ref=home#!/group.php?gid=111769848836099&ref=ts

7. Vidyamandir Objective – • To promote the entrance exam for IITJEE Coaching classes run by Vidyamandir Solution – • Creation of a single page ‘registration website’ • Quick to load with a clear call to action Promotion of this single page website through: • Highly targeted Social media marketing to groups / communities of 15+ school children 2. SEM (Search engine marketing) Total Reach– • *Campaign Live from March 28th 2010 onwards • SEM-Clicks 2599 • Impressions 1,055,554 • SMO-Clicks 2357 • Web Link: http://anomaly.in/iitsc/

8. Raffles Design Institute Objective – • Branded Interactive Social Media application Solution – • Interactive Face book Application to upload their own creatives • Visitors to the app can share / rate these creatives • Managed by students Web Link: http://www.secretsauce.in/projects/phonethics/

9. NIIT • Brand- NIIT Objective – • To create a viral video along the same theme as the Television commercials. Solution – • A story that builds on the ‘NIIT students are precious to employers’ premise established by the TVC Job Scope • Scripting • Conceptualization • Animation • Sound Effects Link to viral http://www.youtube.com/watch?v=qM8WzkXq8Us

10. DHL • Objective – • To promote a product targeted at students applying to international universities • Solution – • Viral – the script employs a Bollywood style approach and pitches the DHL University express as the ‘modern’ way of doing things • Job Scope – • Scripting • Conceptualization • Animation • Sound Effects • 2. SMO (Social media optimization) • Highly targeted social media campaign on • Facebook and Orkut • Link to viral • http://www.youtube.com/watch?v=IdhiSfdK6R0

11. Thank you Khushboo Sanghvi M – 9769267959 E – khushboo@phonethics.in