Download
1 / 2
20 likes | 169 Views
If you take a quick look at people around you, you’ll find that there is barely someone who does not own a smart device be it a smartphone, tablet, laptop or computer. These devices have steadily found a way into the lives of common people and have become a potent medium for any business to connect with people.
E N D
How Responsive Web Design can Solidify your Business How Responsive Web Design can Solidify your Business Presence Online! Presence Online! If you take a quick look at people around you, you’ll find that there is barely someone who does not own a smart device be it a smartphone, tablet, laptop or computer. These devices have steadily found a way into the lives of common people and have become a potent medium for any business to connect with people. Any business that wants to reach out to an online audience needs to realize how a well-made website can be of help for the same. A good web site is a reflection of the business in terms of its professionalism and sincerity. However, in today’s time when more and more people are using their smartphones and other smartmobile devices for internet, it has become increasingly important for a website to incorporate the feature of a responsive web design. Having a web site that adapts itself as per the device screen size, platform and environment, helps a business achieve an extra mile in satisfying online user’s expectations. A web design that is responsive ensures optimal user viewing and interaction experience in terms of reading, navigation, scrolling, resizing, and panning. With mobile internet traffic now rapidly growing it is easy to imagine why you need to consider responsive web development for your website. Not considering this major group of mobile users could lead to alienation of a significant user category which would only be damaging for your business prospects online. How can Responsive Website Boost your Business? When aiming to establish your business online, achieving top notch user experience is an essential step. Mobile users are much more likely to stick to sites that offer convenient browsing features and simplified viewing experience. Designing a responsive website with these features will enable you to cater the needs of mobile users while possibly turning those prospective customers into leads. The challenge is not only catering to different devices of varying sizes and platforms but also catering to same users who use the website over different devices. A single user may access the same website from different devices and this is where it becomes crucial to provide the user with a standardized web content that is uniform across all disparate devices. Having a responsive website ensures that the user gets consistent information in the best possible way regardless of the device they are using. sales@talentsfromindia.com | talentsfromindia.com | +1888-572-3991 (Toll-free) sales@talentsfromindia.com | talentsfromindia.com | +1888-572-3991 (Toll-free)
Although, there is an option to build separate websites for desktop and mobile devices, this option is not as viable as building a single, all purpose responsive website. Having two similar websites but for different devices only makes website management that much tougher. Not only will you need separate administration and management strategies, you will also require different SEO campaigns for both the mediums in turn adding up to total costs. This is where having a responsive web design comes in handy. This cost-effective approach saves you the trouble of having multiple SEO strategies or management efforts. All you need is a single website that has mobile responsive web design and you can concentrate all your online marketing endeavors towards this particular website. With the booming technological innovations there is no telling what the future might bring in the field of mobile devices. You need a website that is not only capable of accommodating present devices’ requirements but is also robust enough to respond to the future changes and inventions. Responsive websites are scalable and prepared to meet any new changes in devices with great ease ensuring users that they can move in tandem with the mobile revolution and still get the best internet browsing experience. Importance of Responsive Web Designs in Digital Marketing Your digital marketing efforts are incomplete without Search Engine Optimization (SEO) technique. SEO works holistically towards bringing customers to your website via search engine results. Hence, it is worthwhile to explore how websites with responsive design can play an important role in SEO for your website. Search engines want to direct their users towards best sites in terms of content as well as quality which is why they consider mobile optimized sites when presenting search results to the users. If your website is not optimized for mobile use, chances are that users will leave the site right after viewing the first web page, marking up the bounce rate for your website. Search engine may interpret this increasing bounce rate as a signal that your website is not providing relevant content to users and this may lead to a drop in your search engine ranking. Responsive web designs helps overcome this problem by ensuring that your website content always reaches people in its full length and quality which would encourage people to stay on the web page. Creating multiple websites for different mediums can interfere with the purpose you are trying to accomplish with your SEO strategies. There are several problems associated with this approach namely duplicate content and multiple URLs leading to problems in link building. It is much more advantageous to employ responsive web design services, create a consolidated website and work towards building authority for that particular domain. Back links to such a website will lead users to a URL that offers both desktop and mobile versions. The inbound links from both mobile and desktop websites will combine to provide your site with a strong back link profile. It is thus easy to see why a responsive web design is a must inclusion for your website features. It is an easy and cost-efficient way to serve the constantly changing and growing arena of mobile devices. A responsive website goes a long way in building credibility and positive image among users. With its combined advantages of content fluidity, search engine recommended, easy management and enhanced user experience, responsive web design makes for a great investment to boost your business online. Resource sales@talentsfromindia.com | talentsfromindia.com | +1888-572-3991 (Toll-free) sales@talentsfromindia.com | talentsfromindia.com | +1888-572-3991 (Toll-free)
