Developing Impactful Mission Statements

1. Developing Impactful Mission Statements Presented by: Allergan Practice Consultant

2. Agenda Why Have a Mission Statement Mission Statements Defined Designing a Mission Statement Watch Outs Examples Assessing Your Mission Statements

3. Why Have a Mission Statement? You want to capture what your practice stands for in a brief and memorable way!

4. Why Have a Mission Statement? Your practice’s mission statement is your opportunity to define the company’s goals/ambitions, values, culture, and norms for decision-making. Provides Direction Clear Purpose Helps with Employee Satisfaction and Productivity Motivational Tool

5. Mission Statements Defined • 1. External customers A mission statement outlines a practice’s goals and objectives in at least two dimensions: This is an eloquent, concise paragraph (or two) that should be full of meaning and impact. 2. Internal employees and management • The best example of a mission statement will define a company and its purpose in 30 seconds or less.

6. External and Internal Mission Statements Defined • External Mission Statement • A statement about what you want your practice to achieve and what differentiates you from competitors. This is what you want patients or customers to think of when they think of you. • Internal Mission Statement • A statement about how you want to grow and develop as an organization and what culture you want to ultimately achieve. It should consist of the core values against which you hold your team accountable.

7. Designing a Mission Statement Your mission statements should address the following questions: What do we do? How do we do it? Whom do we do it for? What do you consider are our core values? What value are we providing?

8. Designing a Mission Statement Ask your employees Review feedback from patient satisfaction surveys Communication Make a list of your core values Conduct SWOT analysis

9. Watch Outs • Choose your words wisely. Beware of: • Buzz words • Empty phrases • Statements that are so general they could apply to many different practices • Avoid unattainable or unrealistic goals • Too generic in nature, no branding • Mission Statement communication • Rarely and/or never used

10. Mission Statement Examples • External Mission Statement • We are committed to providing our patients with the finest educational experience to assist them in making the best informed decision. We strive for the highest degree of honesty and integrity to provide the utmost in customer service and valued results. • We are passionate in accommodating our patients with  a safe and comfortable environment. • Internal Mission Statement • We are committed and passionate about working harmonious with each other to be respectful, truthful, honest and accountable for our actions. We will always be willing to help and recognize each other, knowing that a happy staff makes for a happy practice. • We will celebrate each other as we grow both personally and professionally.

11. Assessing Your Mission Statement Practices are always changing. Review your mission statement often and consider the following: Is the purpose of the organization easy to recognize? Does it reflect what, why, and how the organization works? Is it available for all to see as a constant reminder for employees and patients? Do you identify with the mission as an owner/employee? Is it inspiring? Does it reflect your organization’s culture? Is it recent and reflective of the current state of affairs at the practice? Is it easy to understand, even if you were not a member of the organization?

12. You’re on your way to creating an impactful mission statement!

13. Thank You! PRT104156 1/2017