1 / 8

Doing Research In Online Communities

Doing Research In Online Communities. Richard Adler Digital Places (radler@digiplaces.com) “If We Build It, Will They Will Come?” Monday, April 26, 4:00-5:00 pm. Basic Metrics. Hits Page views Sessions (total visitors) Unique visitors (reach). Metrics for “Stickiness”.

clare-gilliam
Download Presentation

Doing Research In Online Communities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Doing Research In Online Communities Richard Adler Digital Places (radler@digiplaces.com) “If We Build It, Will They Will Come?” Monday, April 26, 4:00-5:00 pm

  2. Basic Metrics • Hits • Page views • Sessions (total visitors) • Unique visitors (reach)

  3. Metrics for “Stickiness” • Sessions/visitor/month • Average session length/visitor

  4. Metrics of Participation • Number of active forums • Number of messages posted • Chat sessions (number, length) • Number of registered members • Most active participants • Sales

  5. Feedback on Content • Most popular topics • Most popular threads • Requests for new topics

  6. Tools for Member Feedback • Online polls • E-mail surveys • Online focus groups • Forum for comments & suggestions

  7. Types of Member Feedback • Satisfaction • Sense of belonging • Favorite features • Problems and frustrations • Ideas for new features

  8. Profiles of Participants • Demographics • Interests • Community participation • E-commerce activity

More Related