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Mercedes-Benz Australia

Mercedes-Benz Australia. Facebook Ad Report July 15 th – Aug 15th 2013. Facebook Ad Summary. Learnings : A higher level of post engagement was achieved this month due to a focus on sponsored posts and a slight increase in budget due to roll-over.

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Mercedes-Benz Australia

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  1. Mercedes-Benz Australia

    Facebook Ad Report July 15th – Aug 15th 2013
  2. Facebook Ad Summary Learnings: A higher level of post engagement was achieved this month due to a focus on sponsored posts and a slight increase in budget due to roll-over. Sponsored posts directed to users on their mobile phones were the most successful of this type. Page Like ads featuring a specific vehicle and targeting relevant interests, resulted in the best growth results.
  3. Facebook Ads Performance Overview* *Ads ran from 15th July – 15th August 2013.
  4. What’s Next We recommend focusing 3-4 ‘Like ads’ on that months hero car/s while targeting an audience with relevant interests. In combination with a more general ‘brand’ ad. Continue to use Facebook’s ‘Power Editor’, to test and optimise for more specific audience targeting across the ads.
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