1 / 15

Chapter Nine

Chapter Nine. The Tourist Customer and the Tourism Destination. International Tourism. Growth Enormous since the 1960s Contracted in 2001-2003 Global travel increasing World Tourism Organization 2020 Vision Report Asia, Pacific, and Middle East growing. International Tourism Today.

cleavon
Download Presentation

Chapter Nine

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter Nine The Tourist Customer and the Tourism Destination

  2. International Tourism • Growth • Enormous since the 1960s • Contracted in 2001-2003 • Global travel increasing • World Tourism Organization 2020 Vision Report • Asia, Pacific, and Middle East growing

  3. International Tourism Today • Economic environment • Overall tourism consumption depends on the economy • New infrastructure allows growth in newly industrialized nations • Tourism dollars spent can impact host economies • “Multiplier effect”

  4. Source: Courtesy of Barcelona Field Studies Centre S. L. Used by permission. Retrieved January 3, 2006, from www.geographyfieldwork.com/TouristMultiplier.htm.

  5. International Tourism Today (cont.) • Technological environment • Increase in tourism fostered by technological advances • Improved airline systems and designs • Computer technology and distribution channels

  6. International Tourism Today (cont.) • Political/legal environment • Economic significance with employment earnings/tax potential • Politics affect tourist volume • Sixteen percent drop in tourism to U.S. post 9/11 • Deregulation of the airline industry had a positive effect • Relaxed travel restrictions in newly industrialized nations allowed tourism growth

  7. International Tourism Today (cont.) • Sociocultural environment • Shift in demographics of population affect tourism • Ecological environment • Impact of finite resources • Example: Turtle Island Resort

  8. The Role of NTOs • How governments promote their country internationally • Goals • Publicity campaigns • Conducting research • Developing plans for destinations • Larger budgets than ever before

  9. The Role of NTOs (cont.) • In the U.S. • U.S. Travel and Tourism Administration functioned as NTO • Funding cut in 1996 • Travel Industry Association of America filled in gaps • TIA teamed with Travel Business Roundtable in 2005

  10. The Role of NTOs (cont.) • Importance of image promotion • Major factor in travelers’ decision to visit • Negative publicity can have profound impact on tourism • Significant dollars spent to create the right image

  11. The Role of NTOs (cont.) • Marketing functions of NTOs • Usually narrow, but today more sophisticated and involved • Centered around the country as a whole • Take a “facilitation role” • Analysis of market potential • Example of collaboration of a hotel with NTO • Interview with Leanne Pelcher, VP Marketing for Hilton Waikoloa

More Related