Why is an XML Workflow an Advantage ?

1. Why is an XML Workflow an Advantage ? It’s all about solving business problems bringing out new products! Bob Kelly – American Physical Society Director Journal Information Systems rakelly@aps.org XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow an Advantage?

2. THE FUTURE OF SCHOLARLY COMMUNICATION:BUILDING THE INFRASTRUCTURE FOR CYBERSCHOLARSHIP(being competitive in the future)) • The widespread availability of digital content creates opportunities for new forms of research and scholarship that are qualitatively different from traditional ways of using academic publications and research data. We call this "cyberscholarship”. • The widespread availability of content in digital formats provides an infrastructure for novel forms of research. To support cyberscholarship, such content must be captured, managed, and preserved in ways that are significantly different from conventional methods. • A report sponsored by the National Science Foundation and the Joint Information Systems Committee – April 2007 XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?

3. Why XMLfor text, equations and figures • Because, with a standardized archival file, you can create other deliverables with out re-creating the source. • Supports current and future deliverables and business decisions Multiple Product and Business opportunities Single, standardized production / composition / archival process. XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?

4. Content will be reused! It is a web world!It should only be created once! Multiple readable deliverables Multiple system deliverables Secondary Publisher Data Base Google Federated Searching Web 2.0 Web 3.0 • Print • Web • PDF • Browsers • Smart Devices • E-Books • Accessible Readers XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?

5. Business and Product Rationale • Organizational restructuring • Separate formatting from production • Multiple formats from single source • Reusable content • Automate navigation • Search index creation • On Line • Integration with content from other publishers • Data feed product • Web 2.0 Products • Web 3.0 products • Accessible products • Interactive products XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?

6. IBM 198o’s • Multiple authoring locations • Share documentation development across locations. • Solution – Generalized Mark Up Language – predecessor to SGML. • Separate composition from formatting – use tagging for navigation and formatting. • Unexpected Benefit – • First electronic deliverable, searchable, navigable, readable, for sighted and for visually impaired with a screen reader – all built from same file XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?

7. APS 1995 +Create new products • Migrate PRL from manual, past-up process to an “SGML (now XML) first” production process • Deliver articles in print and acrobat reader • Title, abstracts, authors, references on line and article in pdf. • TOC and Front Matter freely available • Print and online plus search index all single sourced • Unexpected benefit • 1998 all APS journals online from single dtd • 1998 all journal back files, to 1893, online with front and back matter in SGML/XML • 1998 - articles published daily – deconstruct the journal production process • Linking to other online journal via doi, part of production process XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?

8. APS Current • New deliverables • Exploit common back file XML Source to introduce new deliverables • Develop revenue producing products, such as harvesting XML via Open Archive Initiative Protocol • RSS - a family Web feed formats used to publish frequently updated works –Tables of Contents, etc. in a standardized format - Wikipedia • Microformats – a web-based approach to semantic markup to re-use existing tags to convey metadata and other attributes - Wikipedia • MathML- Mathematical Markup Language (MathML) is an application of XML for describing mathematical notations and describing both its structure and content. - Wikipedia XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?

9. APS Near and Not So Near Future • RDF – Resource Description Framework a World Wide Web Consortium specification for a metadata model and component in the proposed Semantic Web Wikipedia • Personalization • SVG for Figures – an XML specifiction and file format for describing two-dimensional vector graphics, both static and dynamic - Wikipedia • XML, MathML and SVG to DAISY Readers for Accessibility -project with ViewPlus Technologies to make APS Journals Accessible to people with print disabilities, those who are sight impaired or dyslexic. XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?

10. Wrap up • Different deliverables based on publisher provided content can provide a sustainable revenue stream – with a focus on science • Reusable content saves re-inventing a production process • Guarantees consistency of information Multiple Product and Business opportunities Single, standardized production / composition / archival XML process. XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?

11. Thanks Bob Kelly Director Journal Information Systems The American Physical Society rakelly@aps.org XML for the Smaller Publisher: The Right Choice? - Why is an XML Workflow and Advantage?