1 / 13

SEO Strategy

Seo is a long term solution. To have a sustainable business it is very important to implement an SEO strategy. Want to grow organic traffic? Here are a few SEO techniques that will help increase your organic traffic. <br>Do you want to Know your right audience? Do you know your target audiences search your services or products in Google say around 20,000 times each month thatu2019s your potential customers are. SEO matters and the strategy essential component to successful digital marketing efforts. SEO can help your business get in front of your target audience as theyu2019re actively searching for information.<br> Know your right audience, increase your conversion rate by 50% more, achieve your business goals, with our robust marketing strategy.

clicksandcomments
Download Presentation

SEO Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO-Search Engine Optimization Website is your online Business hub, and SEO is your online Sales Executive helping your business reach your right audience giving the right information about your brand. .

  2. What is SEO? • SEO – Search Engine Optimization is a process of improving the visibility of a website through organic ranking on search engines such as Google, Yahoo, Bing etc. thus helping drive quality web traffic, thus increasing target audience and increase in sales revenue.

  3. How Does SEO Help Your Business Grow? • The strong seo strategy helps grow your business revenue • It helps catapult your business ahead of your competition. • It helps drive massive organic traffic to your website. • Raise your brand awareness with effective SEO Strategies in place. • Attract and convert high-quality leads. • Increase conversions • Increase organic traffic through search engines by 165% • Improve worldwide rankings of your products or services

  4. SEO Strategy. • On-page • Off-page • Technical • Conduct Keyword Research • Competitive Analysis • Content Optimization • Meta-tag Creation • Internal & External Link Building • A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to increase in sales.

  5. SEO Strategy • Website Audit & Optimization: Analyzing your website structure and other important elements to improve site optimization. • Content Development: Content plays very important role when it comes to your website. As your website is your business hub. • Blogging and Articles: It is one of the most important ways to build your brand awareness and drive relevant traffic on your website. It has helps build trust with your target audience as they get to know your knowledge about your industry and brand through the relevant content. • Reporting & Analysis: Monthly reports on your website performance and optimization further. This helps us to understand the success and failure and make further decisions to the SEO road maps.

  6. On Page SEO On Page SEO is the practice of optimizing Your Website Content using the relevant keywords helping improve your search engine rankings. • Meta Description • Headings • Title Tag • Meta Keywords • Image Optimization • Internal Linking • Canonization • Responsive Website • URL Structure • Keywords • Content

  7. Off Page SEO Off Page SEO is the practice of improving the domain authority through quality link building. • Guest Blogging • Forums • Web 2.0 • Link Building • Book Marking • Blog Commenting • Image & PPT Submissions • Web Submissions • Broken Links • Local Citations

  8. Technical SEO Technical SEO is the practice of improving the domain technical aspects of Website that meets the Google requirements. • Crawling & Indexing • Structured Data • Website Architecture • XML Site Maps • Robot Text Files • HREflang • Website Speed

  9. of People use search engines to search for the products and services they need. 90% 15% 63% SEO Stats of internet searchers are not going past the 1st page of Google of daily searches are new to Google. 57% of Company owners say on-page content development was the most effective SEO tactic.

  10. The choice is Yours. Each individual Company has it’s own choice of countries or places where they want to provide services or products. Whether you’re a local or ecommerce store, or a service provider company, wherever you are planning to offer your service you can choose those places in your SEO strategy. WHERE CAN YOU GET FOUND?

  11. Advantages of SEO Boosts Sales Increases Brand visibility Cost – Effective Increase website traffic Increase business credibility Increase social Media followers Keeps ahead of competitors

  12. Disadvantages of Not Doing SEO • According to a recent study there are 65,268 Google searches are done every second.  And the services or products that you provide, each categories get typed around 20,000 times in a day that’s where your potential customers are. SEO plays its role here. If you are not doing SEO then your website will not show in the search categories typed for and your competitor will have its cake and eat it too. This means you lose your business to your competitors undoubtly. In this case you are handing over your business to your competitor.

  13. SEO Rankings Factors • Optimize your title tag and meta descriptions • Establish authority and expertise • Optimize for featured snippets • Switch to HTTPS • Include internal links • Quality Backlinks • Keep an eye on your rank tracking tools • Use Google Analytics Intelligence reports • Pay attention to your site speed • Increase social shares • Make sure your site is mobile-responsive • Encourage user-generated content • Prepare your site for voice search • Test the HTML, CSS and Image element design • Improve your website usability, engagements and increased conversion. • Page Speed

More Related