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Content Marketing Strategy | What is Content Marketing

The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information./n

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Content Marketing Strategy | What is Content Marketing

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  1. Content Marketing Jamshaid (Jam) Hashmi jhashmi@clicktecs.com @jamshaidhashmi

  2. DigitizationThe transformationof data fromoffline (physical)to online (digital)

  3. Did you know…? Sales metrics are changing to reflect changes in buyer behaviour

  4. The power of 3

  5. Lets discuss these 3 common marketing tactics in greater detail

  6. Content Marketing: Old and New Official Definition: “Content Marketing is the art of understanding exactly what your prospects and customers need to know. Then delivering that content to them in a relevant and compelling way to grow your business” --The Content Marketing Institute

  7. SEO--Perfectly Optimized Page

  8. What is Social Media? social mediais basically aconversation Did youhear? Hi! You won’tbelieve... What’s up?

  9. What is Social Media? • Using Networks such as:

  10. The power of 3

  11. Optimized Content Marketing New Normal Definition: “Optimized Content Marketing is the art of understanding exactly what your prospect and customers need to know and deliberately producing optimized content based on keywords that are driving organic search traffic and conversions. Then delivering that optimized content in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks.” --Krista LaRiviere, gShift Labs

  12. Focus on EngagementvsLead count. • Implication: Businesses are moving  away • from “how do I generate more • leads” to “how do I engage qualified buyers.”

  13. Where to begin? Start with questions about Audience • Who is the customer? What do they care about? • Where do they discover content? • What formats do they prefer? • What motivates them to act? • What stories will we tell to align brand & customer goals?

  14. Next… • Keywords: Broad & Category (even mobile keywords) • Content: Resource Center,Blogs, Social Content, Media • Optimize: Corp Site, Articles,Blogs, Digital Assets, Videos • Socialize: FB, LinkedIn, G+, Slideshare, Twitter, YouTube • Integration: Marketing & PR • Measure: Non-Brand Keyword,Traffic, Social KPIs, Leads, Conversions

  15. Hub = Blog = Website

  16. SEO & Social Media Together • Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore • Social Media is the new way to take your SEO strategy to the next level • Social Media increases the number of high quality links and targeted traffic And I’m Social Media. Hello. I’m SEO.

  17. Changes & Updates

  18. Remember the old adage.. Slow and Steady Wins the Race! ‘If you slowly and consistently implement this strategy, you will be ok…’

  19. Remember the old adage.. Slow and Steady Wins the Race! ‘If you slowly and consistently implement this strategy, you will be ok…’

  20. In the new normal… Fast and Consistent always beats slow and steady!

  21. Questions? Jamshaid (Jam) Hashmi jhashmi@clicktecs.com Connect with me on Linkedin http://ca.linkedin.com/in/jamshaidhashmi www.facebook.com/jamshaidhashmiwww.twitter.com/jamshaidhashmi

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