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Rockwell Automation

Rockwell Automation. Best in France Case Study by. Mr. Sandeep, Mr.Ravi, Ms. Font,Mr.Alias and Mr. Buet. The Rockwell Company Rockwell Products Company's clients France – Reasons for Investing Constraints in France Adaptation to France Key Constraint Costs

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Rockwell Automation

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  1. Rockwell Automation Best in France Case Study by Mr. Sandeep, Mr.Ravi, Ms. Font,Mr.Alias and Mr. Buet

  2. The Rockwell Company Rockwell Products Company's clients France – Reasons for Investing Constraints in France Adaptation to France Key Constraint Costs Key Benefits Essential Advice Executive Overview

  3. Rockwell Automation • Came to France in 1984 • Head quarters in Bruxels for the EMEA (Europe, Middle East, Africa) countries • Sales and Consulting • Industrial automation power, control and information solutions • Key figures (2003) • World Sales – $4.1 Billion • Sales in France- $ 711 Million • Profit - $ 1,352 Million

  4. Company products • Leading product lines • Allen Bradley, Reliance Electric, Dodge and Rockwell software • Fabrication units • Brussels,Holland and other European countries, except in France • No plans for any further expansion in France

  5. Company's clients • Clients - All industries • Michelin in Europe • Competitors • Schneider and Siemens • Expectations • High Quality Products, • Competitive Adv - Industrial solutions • France • Important market for growth about 20 years ago

  6. France – Reasons for Investing • European Market • Growth Opportunities, Product lines which could be attractive • Countries Considered • Belgium, Netherlands and Germany • Why France ? • Concentration of Potential clients • US market is saturated • Good sales and Technical assistance

  7. Company values • Values which were different • No of working hours - 35 hr /week • Union laws – simple and contractual in US • US companies are primarily driven by profit motive • Steps taken • Tried to adopt the French values rather than changing them • Hired french employees

  8. Constraints in France • Poor economic growth • Negative Profits margins • Culture Difference • Rigid labor unions • Rigid social laws • Less working hours as compared to US • More free days than Americans • Translating english documents in french

  9. Adaptation to France • Adaptations made by the company • French employees in Franc Compensation • Union is voted in the firm • Followed the French working hours • Motivation • Training to sales men in French/English • Very few expatriates

  10. Key Constraint Costs • Key Constraint Costs • Hiring workforce who can speak in French • Hiring French executives to guide in the setup process • Communication constraints • Belgium and Germany scored over France in the communication aspects

  11. Key Benefits The key benefits of being in France • One of the largest global markets • Emergence of new technologies and industry • Creative and hardworking labor force • Potential to expand business • Main reason for Rockwell to invest in France

  12. Essential Advice • Should take help from ministers of foreign affairs, from chamber of commerce about fiscal advantages • Should take the help of few French personnel to introduce to the French culture and habits. • Depends on your objectives

  13. We Thank Pierre de Voisins Human Resources Manger 01 30 67 72 35 pdevoisins@ra.rockwell.com 36, av de l’Europe Michael Segalla Professor in HEC

  14. Bibliography References • www.Rockwell.com • www.Rockwellautomation.com • Annual reports

  15. Our Team • Nanduri Sandeep, E013, HEC • Ravi Sagar, E013, HEC • Candice Font, C203, HEC • Clement Buet, K38, HEC • Arnaud Alias, D89, HEC

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