1 / 14

Social Media Marketing for Churches: Engage, Inspire, Reach Out

Discover the power of social media marketing for churches to attract new followers, engage with the community, and drive action. Learn how to create compelling content, boost search rankings, and manage church reputation effectively. Define your social media strategy to achieve your church objectives and measure engagement with a blogging dashboard of metrics.

comeaux
Download Presentation

Social Media Marketing for Churches: Engage, Inspire, Reach Out

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media Marketing Third Church of Christ

  2. { getting found + being relevant + taking action }

  3. What is Social Media Marketing? In a nutshell – The use of online communities to deliver a compelling message that drives potential members to your church.

  4. Why is Social Media Marketing Important? • Google analytics • What do these • numbers mean?

  5. Users Average 5.5 Hours Monthly Users Spend More Time with SocNets On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from February 2009. Top 10 Social Network Sites by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise

  6. 9 in 10 Youth Online 1+ Hours Internet Usage by Youth 2006-2010, Base: US youth ages 8-21, Online more than 1 hr "yesterday" 2006-2010 Source: Harris Interactive Every day, youth spend an hour-plus online A Harris Interactive study on the internet habits of youth found that eight in 10 8-to-12-year-olds (79%) and nine in 10 13-to-24-year-olds (88% of 13-to-17-year-olds, 90% of 18-to-24-year-olds) spend an hour or more online on a typical day. The average number of hours spent online daily increases with age, rising from 1.9 hours among 8-to-12-year-olds to 3.5 hours among 13-to-17-year-olds, topping at 4.5 hours among 18-to-24-year-olds.

  7. Social Media helps visitors find 3rd church

  8. Blogging More Often Drives Results

  9. Create Great Content by Blogging

  10. Blogging Attracts More Visitors

  11. Key Benefits & Uses of Social Media for churches • Share content that reinforces church message • Drive Search Rankings • Expand reach through sharing of content • Reputation Management • Church Event Launches

  12. Define your Social Media Strategy Intent: What church objectives are most important? • To build church awareness? • To generate buzz, advocacy or WOM? • To generate church engagement? • To shift people perceptions? • To influence key opinion formers? • To stimulate dialogue or relationship with prospects • To encourage participation for social event? • To manage church reputation? • To uncover member insights? • To enhance member service?

  13. Measuring Engaged Media: Blogging

  14. Dashboard of Metrics

More Related