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Preventing Overweight and Obesity July 2010 Face-to-Face

Arizona WIC Weighs In…Inspiring Healthy Lifestyles. Preventing Overweight and Obesity July 2010 Face-to-Face.

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Preventing Overweight and Obesity July 2010 Face-to-Face

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  1. Arizona WIC Weighs In…Inspiring Healthy Lifestyles Preventing Overweight and ObesityJuly 2010 Face-to-Face

  2. “ The WIC program is in a unique position to impact the disproportionate effect that the obesity and overweight epidemic has on the low-income, ethnic and culturally diverse populations it serves ” - National WIC Association

  3. Overview • ADHS Mission • Bureau Mission • NWA Mission • Aligning Objectives • Integration Goals • Opportunities

  4. Guiding Missions • ADHS Mission: Promote and protect healthy people and healthy communities throughout Arizona. • BNP Mission: Improve health and wellbeing through nutrition education and promotion of physical activity with passionate support for people and programs to reduce hunger, increase breastfeeding, and decrease obesity throughout Arizona. • NWA Mission: Providing leadership to promote quality nutrition services; advocating for services for all eligible women, infants, and children; assuring the sound and responsive management of WIC

  5. Aligning Common Goals and Objectives • What do we do: • Nutrition • Breastfeeding • Healthy Weight/Lifestyles • Physical Activity • Preventative Services and referrals • Reduce Disparities

  6. Aligning Common Goals and Objectives How we do it: • Culturally Competent Approaches • Participant Centered Behavior Change • Evidence-Based Efforts • Outreach • Partnerships • Education

  7. Aligning Common Goals and Objectives Where do we do it: • Clinics • Farmers Markets • Communities • Healthcare sites • Faith based organizations • Worksites

  8. Obesity Prevention and Planning:The Spectrum Model of Prevention • Strengthening Individual Knowledge and Skills • Promoting Community Education • Educating Providers • Fostering Coalitions and Networks • Changing Organizational Practices • Influencing Policy and Legislation

  9. Health Impact Pyramid

  10. Program Interventions and Drivers of Obesity Strategies White House Task Force on Childhood Obesity/Healthcare Reform HHS • CDC • NUPAO • CDC Guidance Docs • Social-Ecological Model • USDA • FNS • Child Nutrition Reauthorization • WIC Federal Regulations • My pyramid • _ Dietary Guidelines

  11. Let’s Move Goal: Solve epidemic of childhood obesity within a generation. 5 Simple Steps…

  12. Let’s Move Pillars • Give parents support they need 2) Provide healthier food in schools 3) Help kids to be more physically active 4) Make healthy, affordable food available

  13. CDC-DNPAO Six Principal Target Areas 1) Increase physical activity 2) Increase the consumption of fruits and vegetables 3) Decrease the consumption of sugar sweetened beverages 4) Increase breastfeeding initiation, duration, and exclusivity 5) Reduce the consumption of high energy dense foods 6) Decrease television viewing

  14. Our Audience Who do we serve? What does our audience need to know? What is our audience’s motivation and interest?

  15. What Do We Want to Accomplish • Identify Links • Identify Current and Future Activities • Identify Overlapping Actions and Tasks

  16. NWA recommendations for WIC’s role in preventing maternal and childhood overweight and obesity: • Provide worksite wellness opportunities for all WIC staff so they can be effective educators by modeling healthy eating and physical activity behaviors. 2) Provide and promote evidence-based nutrition education to encourage breastfeeding and healthy eating as the norm for WIC families.

  17. NWA Recommendations Continued 3) Provide and promote participant education on regular physical activity as the norm for WIC families. 4) Collaborate with public and private partners at the local, state, and national levels to promote consistent nutrition and physical activity messages using community-based approaches.

  18. NWA Recommendations Continued 5) Utilize mass media markets to advocate breastfeeding, healthy eating, and physical activity behaviors. 6) Promote obesity-related research and evaluation to enable implementation of effective interventions in the WIC population. 7) Support and/or develop public policies that promote sound consumer nutrition information, access to healthy food choices, and increased opportunities for physical activity.

  19. Inspiring Action Staff Competency: • Clerks • BF Peer Counselors • CNW • Nutritionists/RD’s • Supervisors • Directors

  20. Affordable Care Act Opportunities

  21. “ Partnerships, coordination, and pooled resources are key to impacting the nation’s obesity epidemic ” - National WIC Association

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