1 / 12

How Lean UX Can Save Your Start-Up

Lack of “product/market fit” is one of the primary reasons for start-up fails. One way to out of this is to get everybody involved and get back to experience-based design strategies.<br>Let's understand that how Lean UX can save your startup?<br>

consagouspushp
Download Presentation

How Lean UX Can Save Your Start-Up

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How Lean UX Can Save Your Start-Up

  2. Lack of “product/market fit” is one of the key reasons for start-up failures. • One way to escape this is to get everyone involved and get back to experience-based design. • To achieve excellent UX, start-ups should adopt a methodology that gives the flexibility to build brilliant experiences. • This allows design to be far more successful, conductive, efficient and functional. • This is where “Lean” UX design comes in. It is an evolution of both design and team collaboration.

  3. Let’s understand this with two examples: “App.net” and “Google Wave”. App.net Google Wave Developers made huge promises, announcing Wave as the model for real-time, online collaboration and much more, but it lived in the market for a mere 15 months. Traditional design has no strings to keep everything in control. • Launched five years ago as a competitor to Twitter, App.net failed to gain the attention of developers and users. • The company skipped working on the “customer experience.” They failed to get out and validate their product.

  4. So, What is Lean UX? • Lean UX is not a process; it is a set of principles and a proven approach for a lean startup. • Applying lean principles in a design context means:

  5. Why Lean UX for Startups?

  6. What Happens in Lean UX?

  7. 4 Key Stages in Lean UX Design • 1. Create Quick Personas of your customers: The process is to just add enough details to help in understanding users’ mindset, desires and goals. • Once the design team workers have defined the end user’s persona , it becomes easier to understand the outlook of the user. • This helps in any decision concerning product design, features, etc.

  8. 2. Start From Assumptions: • Lean UX starts with assumptions. • Assumptions in lean help a team understand the generated idea and move forward without getting too hung up at one stage. • Be creative • Imagine • Question • 3. Create a Hypothesis: • Your assumptions are the source of your initial set of hypotheses. • User research and user-centered design approaches enable us to validate prototypes that are based on our assumptions and hypotheses.

  9. 4. Minimal Viable Product (MVP): • MVP is creating designs that are usable. • This is a key to any design and development. • Such designs fall under the category of being emotional, usable, reliable and functional. • If you want your customers to say, ‘Whoa, this is amazing,’ then you have to create EVP (exceptional viable product).

  10. What’s Next? • Here are few things to remember when adopting Lean UX design: • In Lean UX methodology, team members have to collaborate and understand the end-users better and formulate a viable design. • A successful product is not all about solid engineering. • Product managers, developers, and designers must match their ideas with user goals.

  11. To Hire a Lean UX Designer & DeveloperContact Us https://www.consagous.com/services/mobile-application-development/ https://www.consagous.com info@consagous.com

More Related