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Making Connections for Student Success: a Social Media Roadmap. Institutional Advancement: ggabriel@nvcc.edu Web Services & Digital Media: wsdm@nvcc.edu ; csimpson@nvcc.edu. Objectives. Share our social media roadmap Discuss our lessons learned
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Making Connections for Student Success: a Social Media Roadmap Institutional Advancement: ggabriel@nvcc.edu Web Services & Digital Media: wsdm@nvcc.edu; csimpson@nvcc.edu
Objectives • Share our social media roadmap • Discuss our lessons learned • Explore best practices to engage our students in variety of social media • Reflect on social media as means to increase student engagement in their learning
Who We Are • Largest community college of 23 in Virginia Community College System • Located in the Washington, D.C. suburbs • 6 campuses and 3 centers • 72,000 credit students annually (unduplicated) • 24,000 non-credit students annually (unduplicated) • 10,000 students in distance learning courses • 43% of our students are 21 years or younger
Who Are You? • How many of you are already engaged in using social media at your institution? • What social media is your institution hosting? • What are some of your questions about social media?
Social Media • is conversations. • comes in many forms. • is term for tools and platforms people use to publish, converse and share content online. The Ultimate Social Media Guide
Why Did NOVA Engage in Social Media? • Inform our students about events, deadlines, processes and emergency info • Spread NOVA’s messages quickly to multiple audiences • Listen to our students’ suggestions, needs and concerns • Interact with our students about their suggestions, needs and concerns
Allow NOVA to engage in conversations with multiple audiences • Provide means to encourage students to be active learners • Develop learning communities • Supplement other communication vehicles • Improve NOVA’s internal and external communications • Support NOVA’s Strategic Vision 2015
Identify conversations currently taking place about NOVA • Blog posts, comments, video-tags, photo-tags, podcasts, social network references, social bookmarking • Note tone of conversations, perceptions, sources • Target your audience
Establish objectives • Post information and respond daily • Include discussions, photos and events • Offer “LIVE” help session and field questions • Hold contests • Select volunteer student correspondents from each campus • Use images generously
Develop brand • Provide easy access on college homepage and major landing pages • Email students and faculty • Feature articles, posters & press releases • Cross promote by connecting social media • Include social media info in New Student Packets and student newspaper • Incorporate ads in Schedule of Classes
Site traffic metrics • Online hits • Link backs • Friends/fans • Profile visits • Views generated Per video or image • Interactions or content contributors • RSS subscriptions • Number of downloads
A plan is required for success • A portal page helps • Promotion is ongoing • Visuals are important • Staying informed is a necessity • Check out what others are doing
Use of features constantly needs exploring • Keeping discussions going is challenging • Staff and time are required • Measurement is messy • Guidelines are a must • Vendor assistance is a viable option
Procedures and Guidelines www.nvcc.edu/wsdm/procedures
Creates comfortable environment to communicate, interact and engage with 40% of student population • Meets students’ expectations to be engaged in media and technology (our students use media and technology over 9 hours a day) • Connects students to important information on a daily basis
Allows for quick feedback • Helps to create learning communities • Assists faculty to explore social media for teaching and learning • Helps students through our processes in a cost effective way • No cost for social media tools
Time to Reflect . . . Identify one way that social media will be useful to your institution.
Questions? www.nvcc.edu/wsdm Dr. George Gabriel - ggabriel@nvcc.edu Cathy Simpson - csimpson@nvcc.edu