Supercharge Your TTO’s Website Case Study Presented by the University of Rochester

1. Supercharge Your TTO’s Website Case Study Presented by the University of Rochester

2. Panelists Don Golini Founder of QED Technologies and lecturer at the Simon Graduate School of Business Duncan Moore Vice Provost for Entrepreneurship at the University of Rochester Corine Farewell Director of the Office of Technology Transfer, University of Rochester River Campus Natalie Antal Marketing Manager, University of Rochester Center for Entrepreneurship David Englert Senior Information analyst at the Office of Technology Transfer, University of Rochester Medical Center Maureen Konopka Program Assistant, University of Rochester Center for Entrepreneurship

3. Don Golini – Committee Head Don Golini is a successful entrepreneur with over twenty years of experience in the development, management and commercialization of new technologies. For the past 14 years, Don was the president of QED Technologies, a company he founded in 1996 to commercialize a novel optical polishing technology transferred from the University of Rochester. QED develops, manufactures and markets polishing and metrology equipment for the precision optics industry.

4. Committee Bob Tobin Entrepreneur-in-Residence, Center for Entrepreneurship, Associate Director, and lecturer at the Simon Graduate School of Business Mark Wilson Principal, Initiatives consulting, LLC and lecturer at the Simon Graduate School of Business Jim Senall President of High Technology Rochester Don Golini Founder of QED Technologies and lecturer at the Simon Graduate School of Business Corine Farewell Director of the River Campus Office of Technology Transfer

5. Key Takeaways: Committee Formation • Committee head sees a need and champions the creation or alteration of the TTO site • Committee head has clear vision of what the site should accomplish • Committee head identifies key stakeholders, departments, and organizations that should be involved in creating or changing the TTO website, with an emphasis on diverse backgrounds to bring different perspectives to the table • Must have “buy-in” of the leaders of the departments and organizations and their willingness to devote time and resources to creating a site or overhauling an existing one • The University of Rochester committee was primarily made up of department leaders

6. Site Execution

7. Site Execution

8. Site Execution

9. Site Execution: Two-Page Summaries

10. Site Execution: PowerPoint Slides • Academic exercise within unique course: half MBA students and half graduate and doctoral engineering students • Creates value-add: more information about the market opportunity and competitors of the technology • Coming soon! • Requires some quality control and editing • Must be reviewed for accuracy

11. Key Takeaways: Site Execution • Determine if a new website will be created or if you would like to “house” this information on an existing site • Choose content creator(s) — often case managers or leaders in TTO; ensure text is written in easy-to-understand, market opportunity terms • Choose web developer(s) to design and execute site; add many links to the site from partner organizations and other high-traffic web pages • Choose designer to create a two-page template and a PowerPoint template; determine the “headings” and format of these; stick to the format for consistency • Get “buy-in” from and generate excitement among the inventors/researchers • Determine who should be listed as contacts and make it easy for companies and/or entrepreneurs to get in touch with the TTO • Committee creates an approval process for site content and edits; important to have the inventors/researchers review for accuracy but not make the text too technical • Get approval from organizational leaders, i.e., senior administrators • Continue to make updates and keep the site dynamic, i.e., “Featured Technology of the Month” • Publicize the site internally and externally (kick-off event, press release, email announcements, etc.)

12. Questions?

13. Appendix

14. Center for Entrepreneurship Entrepreneurship \ŏn’trə-prə-nər-ship\ n: Transforming ideas into enterprises that create value. • Partially funded by a grant from the Kauffman Foundation, received in 2004 • Mission is to embed entrepreneurship throughout the University and the greater Rochester community

15. Entrepreneurship at the University On Campus In the Community • TEAM Master’s Degree • Mark Ain Business Model Competition • Forbes Entrepreneurial Competition • Student Entrepreneurs • School of Medicine and Dentistry • School of Nursing • Simon School of Business • Warner Graduate School of Educatio • “Bright Flight” • Kauffman Entrepreneurial Year (KEY) • Rochester Youth Year • Simon E-Internships • CFE Lecture Series • Community Outreach

16. Office of Technology Transfer

17. Links and Resources • http://www.rochester.edu/entrepreneurship/ • http://www.rochester.edu/entrepreneurship/ereadytech.html • http://www.urmc.rochester.edu/technology-transfer/ • People • Don Golinihttp://www.simon.rochester.edu/faculty--research/faculty-directory/part-time-faculty-directory/donald-golini/index.aspx • Duncan Moore http://www.rochester.edu/entrepreneurship/dtmoore.html • Corine Farewellhttp://www.urmc.rochester.edu/technology-transfer/contact/Our_People.cfm#Cfarewell • David Englert http://www.urmc.rochester.edu/technology-transfer/contact/Our_People.cfm#DEnglert